Michele LaufikEvent Design & DecorSee How This Minimalistic Event Design Concept Offered Style and SustainabilityUniversal Music Group’s Grammy events featured metal structures made from discarded materials and a clean, functional aesthetic.March 3, 2023Experiential Marketing, Activations & SponsorshipsNBA All-Star Game Weekend 2023: See How Brands Courted Fans with These ActivationsBrands such as Google, American Express, and Under Armour took over Salt Lake City for a weekend filled with hoops-themed immersive experiences.February 27, 2023Event Design & DecorSee Weird and Wonderful Design Inspo from NYFW Fall/Winter 2023IMG Focus.’ Dominic Kaffka shares some secrets about fashion show production and why the venue needs to match the collection.February 22, 2023Experiential Marketing, Activations & SponsorshipsNYFW Fall/Winter 2023: See the Stylish Activations Sponsors and Brands Served UpAfterpay, 818 Tequila, TRESemme, and more strutted their stuff at this month’s New York Fashion Week.February 20, 2023Event Production & FabricationHow Event Profs Are Fighting to Keep Attendees Safe During the Drug Overdose EpidemicMore and more venue operators and festival organizers are implementing health and safety practices like harm reduction strategies.February 13, 2023Event Production & FabricationBulleit Hosted an Eco-Concious Event in LA—Here’s How They Did ItThe whiskey brand celebrated the release of a new short film with sustainability in mind.February 8, 2023New YorkSee How This Theatrical Culinary Experience Transports Guests with Projection MappingJourney is the newest venture to combine fine dining with digital entertainment.February 7, 2023Experiential Marketing, Activations & SponsorshipsHow Big-Name Brands Are Taking Over the Immersive Experience MarketMore and more companies like Netflix and Mattel are leveraging their intellectual property to create mini theme parks for fans.February 1, 2023Experiential Marketing, Activations & SponsorshipsAn Inside Look at This Year’s Sundance Film FestivalThe 2023 fest followed a hybrid format, with in-person parties, events, and brand activations along with digital program offerings.January 30, 2023TrendsQ&A: Norwegian Cruise Line Exec Talks Events at Sea, Plus How On-Water Experiences are Driving BusinessThe cruise industry exec offers insight into NCL’s new divisio,n called “Experiences at Sea,” and explains why companies should host their next event on a cruise ship.January 25, 2023Previous PagePage 26 of 122Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
