Elizabeth VaccaroFloralsA Planner for PlannersAugust 29, 2007BeveragesKeg PartyWith girls, gadgets, and plenty of beer, Heineken launched its newest offering with a futuristic-looking party.August 22, 2007Event Production & FabricationLet Guests Design Their Own HandbagsAugust 7, 2007Gifts & SwagOur Interns Liked Party for Reality-TV AssistantsAugust 3, 2007Event Design & DecorA New Members-Only Club OpensAugust 2, 2007Washington DCComing Soon: Hotel Palomar in ArlingtonJuly 20, 2007North AmericaGaylord Sells Millionth RoomJuly 18, 2007Page 1 of 1Top StoriesBizBash SportsWhy Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on ItA recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.Opinion & Experts5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and MoreBizBash SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayStrategyHow to Shut Down a Major City Strip for a Single-Day Food and Wine FestExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More