Michele LaufikExperiential Marketing, Activations & SponsorshipsHow This Platform Predicts the Future of Immersive ExperiencesFind out how event discovery app Fever evolved from a marketing and ticketing partner to an experience creator.January 23, 2023Venues & DestinationsThe Do’s and Don’ts of Hosting a FAM Trip for Event PlannersHere’s how properties and destinations can stay top of mind for upcoming group travel, events, and meetings.January 18, 2023BeveragesGuests Will Want to Cozy Up to These Warm Drink IdeasFrom hot chocolate to hot toddies, here’s what to serve at your events this winter season.January 11, 2023Opinion & ExpertsTop Event Trends to Watch Out for in 2023Event profs and industry experts share their thoughts on which trends from 2022 will continue into the new year—and what new things are on the horizon.January 9, 2023Experiential Marketing, Activations & SponsorshipsSee How TikTok Celebrated Its Diverse Communities with a Six-City TourThe social media platform recently hosted a nationwide event series that focused on connecting Black and Hispanic creators.December 21, 2022Experiential Marketing, Activations & SponsorshipsClogs and Cocktails: Step Inside This Birkenstock Celebration in NYCThe event included interactive exhibitions and installations that paid tribute to the company's orthopedic roots and its focus on foot health.December 19, 2022Event Design & DecorBright Event Design Ideas Inspired by Pantone’s Color of the Year for 2023Here’s how to incorporate Viva Magenta into your events in the new year.December 14, 2022Experiential Marketing, Activations & SponsorshipsGet a Peek at How Hulu Teased Its New Chippendales SeriesTo promote its latest show, Welcome to Chippendales, the streaming service took over a West Hollywood club with shirtless dancers and branded cash.December 12, 2022Hybrid & Virtual Event ProductionWhy the NFL Continues to Tackle the MetaverseThe league’s latest Fortnite experience aims to connect fans with the sport off the field as well as attract new audiences.December 7, 2022Event Production & FabricationWhere Do You Host a Concert That Folks Are Dying to Attend? In a Crypt, Of CourseNew York-based Death of Classical aims to bring the musical genre to new audiences by presenting performances in unusual spaces such as crypts, catacombs, and cemeteries.December 5, 2022Previous PagePage 27 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
