Bright Event Design Ideas Inspired by Pantone’s Color of the Year for 2023

Here’s how to incorporate Viva Magenta into your events in the new year.

December 14, 2022

Curated and designed by ARTECHOUSE Studio, the multidisciplinary creative division of the company, the new multisensory exhibition explores the Pantone Color of the Year 2023, PANTONE 18-750 Viva Magenta. It opened during Art Basel in Miami Beach and will run through spring 2023.Photo: Courtesy of ARTECHOUSEEarlier this month, Pantone announced its Color of the Year for 2023: PANTONE 18-1750 Viva Magenta, an animated red that “encourages experimentation and self-expression without restraint.” The crimson red tone is considered a hybrid color that straddles both the physical and virtual realms.

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” said Leatrice Eiseman, the executive director of the Pantone Color Institute, in a statement. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

For the fourth consecutive year, Pantone and its longtime creative partner Huge have collaborated with ARTECHOUSE to design a custom immersive experience that allows the public to explore “the Magentaverse.” The exhibition features immersive rooms with textures and interactions that plunge attendees into visual, auditory, and tactile experiences. For the first time, the exhibit is taking place at ARTECHOUSE Miami.

Pantone also partnered with Motorola, Hydrow, Spoonflower, Engine Gin, and Cariuma to produce products, including rowing machines, using the magenta color.

In terms of event design, the red tone can provide a rich pop of color through accent furniture, florals, and more. Here are some inspiring ways to incorporate Pantone’s 2023 Color of the Year into your upcoming events...

JOWY Productions brought to life a Barbie-inspired dream with this glamorous afternoon luncheon at a private residence in Malibu. Gilded chairs with bright magenta cushions surrounded a table covered in florals by Celio's Design.

Photo: Peter Bohler Photography

The moveable Marche swivel ottoman from CORT Events features a white gloss metal base and vibrant raspberry fabric seat. It offers flexibility and function and adds a pop of color to any space. Pricing is available upon request.

Photo: Courtesy of CORT Events

The Television Academy’s Governors Ball in September 2019 featured a vivid ceiling installation made from 310,000 strands of silk thread and almost 77,000 individual crystals. Sequoia Productions handled design and production for the event, which boasted a color palette that included shades of eggplant, magenta, blush, and coral with touches of gold. See more: Emmys 2019: Design and Production Highlights From the Week's Most Glamorous Parties

Photo: Jerry Hayes Photography

In a midcentury style, the Chandler sofa with cranberry fabric from CORT Events features channel stitching and a black metal base. Pricing is available upon request.

Photo: Courtesy of CORT Events

Magenta gloriosa plants can liven up any tablescape.

Photo: Courtesy of Rachel Cho Floral Design

The Eames Eiffel chair from Yeah! Rentals ($38.50 each per day) serves up the classic shape in a bright magenta shade, offering a fresh twist on the iconic design.

Photo: Courtesy of Yeah! Rentals

For Netflix's Golden Globes party in January 2018, Swisher Productions produced an elegant bash with a rich purplish red color scheme.

Photo: Courtesy of Netflix

For a Dallas wedding at a private home in 2021, Birch Event Design created cascading floral installations using blooms ranging from pale pink to deep magenta. The plexiglass-covered pool was filled with rose petals of the same hue.

Photo: Courtesy of Birch Event Design

This oversized round ottoman from Ronen Rental ($195 for a two-day rental period) serves as a colorful seating option for any space. It's available for rent at the Miami location.

Photo: Courtesy of Ronen Rental

The Florida pillow from CORT Events boasts a lively tropical motif with reds, pinks, and violet-blues that complement magenta. Pricing is available upon request.

Photo: Courtesy of CORT Events