It might seem like TikTok creators live inside your phone—only interacting virtually with their followers and peers. But sometimes they do step out from behind the screen.
After over a year of virtual programming, TikTok brought #BlackTikTok and #CasaTikTok creators together in person to network, strengthen relationships, and (of course) capture content for various channels. Produced by Innovate Marketing Group, the TikTok Diverse Creator Tour ran from Oct. 19-Nov. 15 and featured 11 events in six cities, including Atlanta, New York, Miami, Dallas, Los Angeles, and Chicago—all held at minority-owned restaurants.
TikTok brought together #BlackTikTok and #CasaTikTok creators to network, strengthen their relationships, and (of course) capture content for various channels.Photo: Courtesy of Innovate Marketing Group
“For most, it was their first time meeting in person and offline,” explained Kylie Reynolds, the corporate event manager for Innovate Marketing Group. Plus, TikTok challenges that could be reposted and shared online differed for each group and city. She added that the cities were selected based on demand and the creators’ locations.
A total of 550 TikTok creators attended the tour. “It received a lot of love and became a space where curators shared their experiences and highlighted their city, especially through the TikTok dance challenges,” Reynolds said. The #BlackTikTok hashtag currently boasts 20.9 billion views with many of those videos being credited for the app's early success and igniting trends; #CasaTikTok has 815.8 million views.
“It was important to take these growing communities from online and bring them in person to meet, connect, and collaborate,” she added. “It also gave the TikTok team a lot of face time with these creators they've been working with. We always strive to spotlight diverse groups, creators, and artists. We believe events are not simply just events. They are experiences that help enhance connectivity and bridge cultures.”
Guests could play a bingo game to help the curators get to know each other.Photo: Courtesy of Innovate Marketing Group
The tour included 11 events in six cities: Atlanta, New York, Miami, Dallas, Los Angeles, and Chicago. All events were held at diverse, minority-owned restaurants.Photo: Courtesy of Innovate Marketing Group
Attendees sipped on TikTok-inspired cocktails.Photo: Courtesy of Innovate Marketing Group
“For most, it was their first time meeting in person and offline,” explained Kylie Reynolds, the corporate event manager for Innovate Marketing Group.Photo: Courtesy of Innovate Marketing Group
