It might seem like TikTok creators live inside your phone—only interacting virtually with their followers and peers. But sometimes they do step out from behind the screen.
After over a year of virtual programming, TikTok brought #BlackTikTok and #CasaTikTok creators together in person to network, strengthen relationships, and (of course) capture content for various channels. Produced by Innovate Marketing Group, the TikTok Diverse Creator Tour ran from Oct. 19-Nov. 15 and featured 11 events in six cities, including Atlanta, New York, Miami, Dallas, Los Angeles, and Chicago—all held at minority-owned restaurants.
For each event, the social media platform partnered with local Black- and Latin-owned restaurants—such as Chulita in Los Angeles, Las' Lap in New York City, and Spanglish in Miami—allowing the attendees to mix and mingle in a casual setting that stayed true to the ethos of the tour.
“For most, it was their first time meeting in person and offline,” explained Kylie Reynolds, the corporate event manager for Innovate Marketing Group. Plus, TikTok challenges that could be reposted and shared online differed for each group and city. She added that the cities were selected based on demand and the creators’ locations.
A total of 550 TikTok creators attended the tour. “It received a lot of love and became a space where curators shared their experiences and highlighted their city, especially through the TikTok dance challenges,” Reynolds said. The #BlackTikTok hashtag currently boasts 20.9 billion views with many of those videos being credited for the app's early success and igniting trends; #CasaTikTok has 815.8 million views.
“It was important to take these growing communities from online and bring them in person to meet, connect, and collaborate,” she added. “It also gave the TikTok team a lot of face time with these creators they've been working with. We always strive to spotlight diverse groups, creators, and artists. We believe events are not simply just events. They are experiences that help enhance connectivity and bridge cultures.”