Jim ShiEvent Production & FabricationWhat Luxury Trade Show Booths Look Like in SwitzerlandThis year's Salon International de la Haute Horlogerie, a trade show in Geneva for luxury watchmaking brands, saw brands carve out distinct and highly styled sections to show off their wares.January 29, 2014Miami / South FloridaArt Basel 2013: Highlights From the Most Exciting Shows, Concerts, Pool Parties, and MoreMedia brands had a particularly prominent role at this year's Miami Art Week, with events sponsored by Harper's Bazaar, Architectural Digest, Interview, Univision, and more.December 11, 2013Event Production & FabricationThe Best Ideas From the Los Angeles Auto ShowHere's a look at the most inventive booths, events, and activities from the car industry's annual trade show in Los Angeles.December 3, 2013StrategySee How Aquafina's Beverage Launch Targeted TeensFor its first event directed at consumers between the ages of 14 and 19, Aquafina used R.F.I.D. wristbands linked to social media channels and a performance by Austin Mahone to engage and interact with guests.October 23, 2013Experiential Marketing, Activations & SponsorshipsWhy 3,300 Avicii Fans Bought T-Shirts Instead of Concert TicketsTo boost brand recognition among fans of electronic dance music, Macy's and Ralph Lauren's Denim & Supply offered access to an Avicii performance for consumers that purchased a limited-edition tee.October 18, 2013Programming & Entertainment8 Splashy Ideas to Steal From Paris Fashion WeekLouis Vuitton, Chanel, Dior, and other big fashion houses once again created inspiring backdrops to showcase their latest collections in Paris for Fashion Week.October 9, 2013Event Production & FabricationThe Best Ideas From Fashion WeekFrom the Victorian surf-theme set for Marc Jacobs and Thom Browne's hanging mannequins to sneakers dipped in paint for Converse and Margiela, here's a look at some of the most innovative ideas from New York Fashion Week's September 2013 run.September 20, 2013StrategySee the Interactive Wall From Target's Phillip Lim LaunchThe retailer celebrated its latest designer collaboration at an event featuring a 120-foot-long wall that interacted with guests.September 10, 2013Event Tech & VirtualMoët Makes Dramatic Reveal—for Dessert DisplayAugust 23, 2013Printing & GraphicsWhat Annoys High-Profile Guests at Events—and WhyFrom overbearing music to long lines, frequent event guests talk about what turns them off.August 8, 2013Previous PagePage 10 of 19Next PageTop StoriesEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureA rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.Experiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality ExperienceExperiential Marketing, Activations & SponsorshipsThis Event Turned Home Decor Into a Celebration of Latinas' Life MomentsTrendsWhat's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
