Jim ShiEvent Production & FabricationWhy One Brand Built a Greenhouse Instead of a Trade Show BoothThe accessories brand Want Les Essentiels de la Vie took its wares outdoors, building a custom structure on a plaza outside menswear show Pitti Uomo in Florence, Italy.January 19, 2015Event Design & DecorHow Valentino Illustrated the Five Senses at an EventThe fashion house chose the former home of the Whitney Museum of American Art as the site for its sensory-driven Fornasetti exhibition.December 23, 2014Venues & DestinationsWhy a Product Launch Had Helicopters, Stuntmen, and Food RationsThe Los Angeles launch of Just One Eye's disaster relief kit had elements inspired by the Navy SEALs and wilderness conditions.December 22, 2014Experiential Marketing, Activations & SponsorshipsHow 'Wired' Is Growing Its Holiday Pop-UpThe organizers behind the Condé Nast magazine's holiday pop-up this year are focused on a more curated, interactive experience.December 18, 2014GlobalInside Bacardi's Immersive, Three-Day Trip to Puerto RicoThe spirits company brought 1,862 guests to Puerto Rico for a weekend of music and activities dubbed the Bacardi Triangle.December 17, 2014Event Production & FabricationWhy Tiffany & Company Built Its Own Subway TrainTo herald the launch of its new collection, the jeweler installed a luxury subway car in New York.December 4, 2014Experiential Marketing, Activations & SponsorshipsInside Lacoste's Interactive Pop-UpThe fashion label partnered with GQ to create an interactive pop-up that celebrated its newly redesigned website and its passion points.October 30, 2014Event Design & DecorSee the Athletic-Inspired Alexander Wang for H&M LaunchThe launch for the retailer's latest designer collaboration brought 1,000 guests to an indoor track and field center, where boxing bags, a parkour performance, and Astroturf set the scene.October 24, 2014Social EventsWarner Brothers Rebuilds Central Perk to Mark 'Friends' AnniversaryTo mark the 20th anniversary of its Emmy award-winning show, the entertainment company's consumer products division and TV group partnered with Eight O’Clock Coffee to create a replica of the Central Perk coffeehouse and open it to the public.October 23, 2014Experiential Marketing, Activations & SponsorshipsWhy Esquire Network Wants to Be Disruptive and Authentic With EventsDeena Stern, the senior vice president of marketing and digital for the one-year-old TV network, explained how the brand is using live experiences to create awareness and advocates among its target demographic.October 17, 2014Previous PagePage 7 of 19Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
