Jim ShiExperiential Marketing, Activations & SponsorshipsHow Disaronno Is Targeting Influencers With EventsWith a summer camp weekend in the Hamptons and other targeted concepts planned, the liqueur brand is finding experiential ways to reach new customers.October 14, 2014Event Design & DecorScenes From Paris Fashion Week: Chanel's Protest, Kenzo's Avatar, and MoreDesigners crafted unusual—and, in some cases, unexpected—settings for their showings during the fall fashion gathering.October 3, 2014Event Production & FabricationWhat You Missed at Fashion WeekFrom holographic images projected on water to a play that doubled as a show, the September 2014 run of Fashion Week saw plenty of interesting concepts from designers take place in venues throughout New York.September 15, 2014Experiential Marketing, Activations & SponsorshipsWhy Nike Built Its Own Tennis Court in ManhattanTo show off its new Nike Court collection before the U.S. Open, the sportswear giant built its own space for tennis tournaments at a busy intersection in Manhattan.August 26, 2014Event Production & FabricationHow to Host a Screening in a MuseumDoubling as the premiere for James Cameron's Deepsea Challenge 3D documentary and the debut of Rolex's Deepsea Sea-Dweller diver timepiece, one event built a screening room inside the American Museum of Natural History's Milstein Hall of Ocean Life.August 11, 2014New York12 Fairy Tale-Inspired Ideas From the Watermill BenefitArtists interpreted folk tales and other stories to create live installations for the 21st annual Watermill Center benefit, which raised a record $2.2 million.July 31, 2014BeveragesVeuve Clicquot Goes Postal For Marketing ActivationTo kick off its promotional summer tour, the champagne brand turned a raw studio into a post office with tongue-in-cheek references to mail, postmen, and the art of the handwritten letter.July 18, 2014New YorkCointreau Event Turns Hotel Into French HomeThe triple sec brand turned a downtown New York hotel into an immersive experience that showcased its history as well as its partnerships with art and design world influencers.July 9, 2014HomeMust-See: Audi Builds Larger-Than-Life Scoreboard for the World CupThe German automaker is using the headlights of its A8 flagship sedan for an enormous installation that displays the results of the FIFA World Cup in real time.July 3, 2014Printing & GraphicsRay-Ban Celebrates History—and Future—With Hands-On BashThe Luxottica-owned eyewear brand showed off the remake of its Wayfarer style with an event that invited guests to interact with artisans at workshop stations.May 20, 2014Previous PagePage 8 of 19Next PageTop StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
