Rose CurielStrategyHow One Party Favor Got Guests Buzzing on Social MediaPersonalized portraits at a launch event for Beautyblender saw guests promoting the gift—and the beauty brand—on Instagram.August 8, 2014Event Tech & Virtual14 Clever Ways to Serve DessertsWhether you're dishing out cake, cotton candy, cookies, or more, here's a look at unique yet effective ways to distribute desserts.August 1, 2014Los Angeles / Southern CaliforniaComic-Con 2014: Buzzworthy Branding Ideas From Samsung, 'Wired,' and MoreFrom unusual venues to social-media-driven contests, event hosts found new and unusual ways to attract attention at the buzzy San Diego convention.July 30, 2014Event Production & FabricationEmmy 2014 Preview: Governors Ball Will Get Colorful Laser ShowMedia-enhanced Versa tubes and thousands of LED lights will pulsate throughout the West Hall of the Los Angeles Convention Center.July 23, 2014Printing & Graphics7 Tips for Mastering Digital Invitation EtiquetteExperts emphasize the importance of striking the right tone, leveraging the digital format, and recognizing when a paper invitation is an absolute must.July 22, 2014Event Production & Fabrication25 Video Game Launch Ideas From Ubisoft, Nintendo, and MoreFrom entertaining guests with dancers in custom LED suits to giving attendees the opportunity to test out a game on the deck of the world’s oldest active sailing ship, here are some inventive ways to score points at gaming events.July 15, 2014Strategy7 Tips to Make the Most of Your Event BudgetNonprofit event planner Todd Hawkins shares his tricks for leveraging everything from social media to established vendor relationships to cut production costs.July 11, 2014Social EventsInside 'True Blood's Final-Season Premiere PartyHBO gave a nod to the vampire series' final season with coffins, funeral wreaths, and more macabre decor.July 3, 2014Event Production & FabricationHow the BET Awards Fan Fest Changed This YearIn conjunction with its annual award show, the cable network brought back its public experience, a heavily sponsored expo featuring multiple celebrity appearances.July 2, 2014Event Design & Decor6 Fruit-Filled Decor Ideas From Svedka’s Colorful Summer PartyIn an effort to highlight its fruit-flavored offerings, the vodka brand used pineapples, strawberries, and other fresh produce in creative ways.June 27, 2014Previous PagePage 4 of 5Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival ActivationAt the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.Phoenix / Scottsdale11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and EventsIndustry InsidersCosm Opens Immersive Event Venues in LA and DallasEvent Design & DecorInside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for BrandsAtlanta9 New Venues in Atlanta for Summer 2025 Meetings and Events
