Rose CurielEvent Production & FabricationGrammys 2019 Preview: Exclusive Telecast and After-Party DetailsThe Recording Academy's longtime event head Branden Chapman shares 16 years' worth of logistical lessons, plus first details about the Grammys' official "three-act" after-party.January 30, 2019Event Production & FabricationHow ESPY Awards Week Merged Substantive Messaging With High StyleESPN acknowledged women in sports via its award show and magazine content while maintaining the glossy look and feel of its staple satellite events.July 30, 2018Experiential Marketing, Activations & SponsorshipsCoachella 2018: How Brands Stood Out During a Jam-Packed WeekendAmerican Express, Pandora, HP, Playboy, and other big-name brands engaged consumers with photo-worthy activations, wellness treatments, and musical entertainment.April 26, 2018StrategyWhat the Museum of Selfies Can Teach Us About Photo Ops at EventsBorrow these ideas from the photo-friendly pop-up to create highly shareable ops at your events.April 11, 2018Programming & EntertainmentHow Netflix Transported Guests 300 Years in the Future at 'Altered Carbon' PremiereThe streaming service recreated the sci-fi series' fictional world, complete with cityscapes and laboratories as well as fun touches like tattoo stations and a drug-inspired entryway.February 12, 2018StrategyWhy Adidas Built Its Own Soccer Field in a WarehouseThe sportswear brand looked to tap into the growing popularity of soccer in the U.S. by launching its new cleats with a tournament.July 24, 2015Experiential Marketing, Activations & SponsorshipsAre Breakfast in Bed Events a New Trend?With its relaxing pop-up café styled to resemble a series of bedrooms, Ikea hoped to inspire guests to create their own bedroom oases with its products.May 27, 2015Gifts & SwagWhy One Retailer Offered Bedside Chats at a Breakfast LaunchTo launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.May 4, 2015Printing & GraphicsThe Clever Way Samsung Got Influencers to Try Out the Galaxy S6The brand compelled celebrities at bicoastal launch parties to use its latest smartphone in an organic way.April 15, 2015Experiential Marketing, Activations & SponsorshipsThe Surprise Stunt That Put Kendrick Lamar on a Moving TruckReebok got people moving in its new ZPump sneakers by getting them to chase after the hip-hop artist.April 6, 2015Page 1 of 5Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
