Rose CurielStrategy10 Green Ideas From Fox's Fall Eco-Casino PartyFrom venue choice to strategic decor, the network continued to use sustainable strategies at its annual event in as many ways as possible.September 12, 2014North AmericaWhy Macy's Glamorama Teamed Up With Fashion RocksFor its 32nd annual fund-raiser, the retailer focused on a new party-centric format in collaboration with the return of New York's televised music and fashion show Fashion Rocks.September 11, 2014Experiential Marketing, Activations & SponsorshipsWhat Brands Did This Summer: 10 Ideas From Street PromotionsWith trucks and carts, vending machines and inflatable art, brands like Old Navy, VH1, Samsung, and DKNY went outdoors to drum up buzz for their products.September 5, 2014StrategyHow to Curate Teen Events Using Social MediaTo promote its exclusive Arizona Jeans Company label to young consumers, J.C. Penney engaged key musical acts to interact via social media platforms.September 4, 2014Event Production & FabricationEmmy Awards 2014 Spotlight: Inside the Week's Top EventsFrom preparties to after-parties, see how HBO, Variety, and other brands created standout events during Emmy week.August 27, 2014Event Production & FabricationEvent Producers Give MTV V.M.A.s a "C": Sponsorship Felt "Heavy-Handed"Industry pros rated the 2014 MTV Video Music Awards, discussing everything from Beyoncé's performance to sponsorship integration.August 25, 2014Event Production & FabricationMTV V.M.A.s Most Memorable Moments: Event Planners Share Their Top PicksFrom standout set design to provocative performances, planners reveal what has impressed them about the annual show.August 22, 2014Programming & Entertainment8 Mistakes Planners Make When Booking BandsPlanners and producers weigh in on how everything from placing too much importance on a big headliner to choosing the wrong venue can negatively impact entertainment at an event.August 20, 2014StrategyWhat Shark Week's Two-Day Fan Fest Looked LikeIn an effort to inject the network's 27th Shark Week with a fresh feel, organizers brought Jimmy Buffett and other experiential entertainment options to Hermosa Beach for the inaugural Fin Fest.August 15, 2014StrategyTeen Choice Awards 2014: Inside the V.I.P. Tent and Celebrity Gift SuiteOrganizers of events surrounding Fox's annual show created spaces littered with products and decor that appealed to both young talent and their older, often equally influential, companions.August 12, 2014Previous PagePage 3 of 5Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival ActivationAt the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.Phoenix / Scottsdale11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and EventsIndustry InsidersCosm Opens Immersive Event Venues in LA and DallasEvent Design & DecorInside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for BrandsAtlanta9 New Venues in Atlanta for Summer 2025 Meetings and Events
