Summertime's warm temperatures inevitably draw people outdoors—a fact that marketers are keenly aware of. Whether making use of captive audiences at festivals or creating spectacles of their own, brands took to the streets this summer to make the most of teeming crowds. From a network campaign that shuttled nearly nude couples around New York to a retailer that successfully got the public to tweet about a sale via interactive vending machines, here's a look at the most effective street promotions seen this summer.
Photo: Scott Gries/Invision for VH1/AP Images
Photo: Whitney Browne
Photo: Aaron Raysor
Photo: Courtesy of A2G
Photo: Courtesy of Ketchum for Frito-Lay’s
Photo: Courtesy of GIGA Sound Summer Tour
Photo: Jamie McCarthy/Getty Images for DKNY
Photo: Diane Bondareff/Invision for Cracker Jack/AP Images
Photo: Anthony Esposito
Photo: Courtesy of All Terrain