Rose CurielExperiential Marketing, Activations & SponsorshipsWhy a Brand Put 124 Spotlights in Los AngelesWith its citywide lighting activation, L.A. Marathon sponsor Asics managed to engage non-runners by simply providing them with something interesting to watch on a Friday night.March 19, 2015Experiential Marketing, Activations & Sponsorships6 Clever Ways M.A.C. Brought Its Sparkling Holiday Collection to LifeFor its largest event of the year, the beauty brand relied on a silhouette artist and 800 pounds of glitter to acquaint guests with its latest products.December 8, 2014Programming & EntertainmentSamsung Promotes New Phone With Selfies at 'Hunger Games' PremiereThe electronics brand highlighted its latest device's ability to snap shots of large groups of people by taking selfies of fans with the film's stars at the Los Angeles premiere of The Hunger Games: Mockingjay Part 1.November 20, 2014Social EventsHello Kitty Marks 40 Years With First Fan ConventionWith 25,000 enthusiasts in attendance, Sanrio's celebration for its iconic character brought retailers like Target and Sephora to Los Angeles to offer exclusive merchandise and on-site activities.November 6, 2014Social EventsWhy One Nonprofit Opted for a Smaller Fund-RaiserFor the 25th anniversary of its A Time for Heroes event, the Elizabeth Glaser Pediatric AIDS Foundation whittled 1,000 people off of last year's guest list in order to give donors and their families an intimate experience.October 23, 2014Strategy16 Ways Brands Stood Out at the 2014 iHeartRadio Music FestivalWith more than 20,000 fans in attendance, brands got creative in their attempts to engage the music-loving crowds at the Las Vegas festival.October 6, 2014Event Design & Decor12 Unusual Venues for Company Holiday PartiesFrom chilly lounges to mini golf courses, opt for one of these unexpected locations for your next festive gathering.September 26, 2014BeveragesHoliday Parties With Open Bars: Mistake or Necessity?Event industry professionals weigh in on the pros and cons of offering employees unlimited amounts of alcohol at end-of-the-year celebrations.September 26, 2014Strategy6 Tweets That Can Cripple Event Security—and How to Prevent ThemHow guests and staffers alike are guilty of sharing event details over social media that can compromise safety.September 19, 2014Experiential Marketing, Activations & SponsorshipsIkea Turns Billboard Into Rock-Climbing ApartmentTo celebrate the opening of its 30th store in France, the Swedish retailer invited the public to scale a wall decorated with furniture and accessories.September 18, 2014Previous PagePage 2 of 5Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
