The iHeartRadio Music Festival brought an impressive number of musical acts—and sponsors—to the MGM Grand in Las Vegas for the two-day event on September 19 and 20. While artists like Iggy Azalea, Taylor Swift, and Usher entertained concertgoers onstage, brands vied to engage them at the festival’s iHeartRadio Village. From giant waterslides to artists creating murals in real time, sponsors definitely got creative in their attempts to score attention. Here’s a look at some of the most innovative activations seen at this year's festival.
Matador Beef Jerky
Photo: The boyz Photos for iHeartRadio
Pepsi
Photo: Andrew Swartz for iHeartRadio
Pepsi
Photo: Andrew Swartz for iHeartRadio
Pepsi
Photo: Andrew Swartz for iHeartRadio
Wet N Wild
Photo: Roger Kisby for iHeartRadio
Wet N Wild
Photo: Roger Kisby for iHeartRadio
Wet N Wild
Photo: Roger Kisby for iHeartRadio
MasterCard
Photo: Roger Kisby for iHeartRadio
CW
Photo: Andrew Swartz for iHeartRadio
CW
Photo: Andrew Swartz for iHeartRadio
CW
Photo: Andrew Swartz for iHeartRadio
Macy's
Photo: Chase Stevens for iHeartRadio
Jim Beam
Photo: Chase Stevens for iHeartRadio
Bacardi
Photo: Andrew Swartz for iHeartRadio
Bacardi
Photo: Chase Stevens for iHeartRadio
Matador Beef Jerky
Photo: The boyz Photos for iHeartRadio