Alesandra DubinExperiential Marketing, Activations & SponsorshipsWhat the Industry Got Right and Wrong About 2014From Pantone’s Radiant Orchid and vegan menus to sit-down dinners and tech-connected photo booths, here’s which of the trends predicted for events in 2014 actually stuck—and which ones vanished.December 17, 2014StrategyHoliday Party Photos: 29 Ideas From End-of-Year FestivitiesWhile classic tree lighting ceremonies were some of the most high-profile events of the season, brands and organizations also staged surprising new formats this year.December 15, 2014Event Design & DecorWhy Schlitz Used Vintage Boxing Events to Build the BrandThe beer brand chose a Roaring '20s theme and live boxing bouts to underscore its mark on American culture.December 10, 2014Event Design & Decor8 Fresh Ideas for Seating and Escort CardsMore than just a directional tool, place cards can be a clever way to advance a brand, theme, or design scheme.December 8, 2014Event Tech & Virtual5 Tips for Donating Food After EventsThere are safe, efficient, and legal ways for event professionals to provide leftover food to charitable organizations.December 3, 2014Event Tech & VirtualWhat Catering Menu Items and Presentation Styles Have Got to Go?Planners and other event pros dish on what they're sick of seeing, and caterers spill the requests they'd like to retire.December 1, 2014Programming & EntertainmentL.A. Auto Show: Carmaker Parties Focus on Experiences, Hollywood Tie-InsManufacturers like Maybach, Lincoln, Audi, and Land Rover drew guests outside the convention center's walls for vehicle debuts and experiential programs.November 26, 2014StrategyTarget Launches Toms Collection With Rustic Holiday MarketThe retailer introduced its latest partnership with an event that used design and production elements to highlight the footwear brand's spirit of giving.November 24, 2014New YorkGirl Power: Kids Will Fuel GoldieBlox's New Macy's Thanksgiving Day Parade FloatThe debut parade entry will highlight the toy brand's efforts to encourage kids' interest in science, math, and engineering on a national stage.November 19, 2014Las VegasHow an Opening Event Brought a Crowd of 250,000 Off the Vegas StripWith the large-scale, four-day opening festivities for the new Downtown Summerlin complex, the Las Vegas event scene is broadening its scope.November 17, 2014Previous PagePage 30 of 176Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativityLinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.SportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearChicago9 New Venues in Chicago for Summer 2025 Meetings and EventsIndustry InsidersThe Future of Meetings Is in CincyExperiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video Game
