Alesandra DubinStrategyWhen a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful FestivalWith the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.October 29, 2013Printing & GraphicsAs Baseball's Post-Season Unfolds, Team Events Come Together QuicklyOrganizers had just two days to pull off grand-scale hospitality events for the Los Angeles Dodgers.October 23, 2013Venues & DestinationsThe Craziest Venues We've Seen Events Take OverFrom an abandoned subway station to an airplane in flight, events have taken over a variety of imaginative locations.October 22, 2013StrategyIMEX America 2013: What the Meeting Industry Is Talking About Right NowFrom politics and industry advocacy to corporate social responsibility and sustainability, several themes echoed through the convention at the Sands Expo in Las Vegas.October 17, 2013Event Tech & VirtualChecklist: 10 Questions to Ask Your Caterer Before An EventKnow exactly what you're getting from your food provider, with no unplanned or unpleasant surprises.October 10, 2013BeveragesPolo Chic: Inside Veuve Clicquot's Whimsical Fall PicnicThe champagne brand's Los Angeles polo classic had subtly branded details that evoked an earlier age of Hollywood glamour.October 10, 2013GlobalHow I Use Global Events To Empower Local CommunitiesScott Givens’s productions—which include the London 2012 Olympic Games—are as meaningful to locals as they are to huge audiences around the world.October 9, 2013Home10 Fun Ways to Liven Up Red CarpetsFrom live-action logos to mock paparazzi, these clever ideas revolutionize the notion of the standard step-and-repeat arrivals line.October 8, 2013Experiential Marketing, Activations & SponsorshipsExperiential Campaign Lets Contest Winner Sleep in the MallAirbnb's "Hello L.A." campaign created five unique, celebrity-designed pop-up lodging locations around Los Angeles.October 3, 2013BizBash Lists'Variety' and British Airways Take Over a $30 Million MansionVariety and British Airways dressed a West Hollywood residence with British flair.October 2, 2013Previous PagePage 40 of 176Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativityLinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.SportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearChicago9 New Venues in Chicago for Summer 2025 Meetings and EventsIndustry InsidersThe Future of Meetings Is in CincyExperiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video Game
