Mitra Sorrells

Programming & Entertainment
What We Can Learn From the Sharing Economy
Author and TED speaker Rachel Botsman shares tips for companies to adapt to the rise of collaborative consumption.
June 2, 2015
Author and researcher Rachel Botsman was the opening keynote speaker at DigitalNow, an annual conference for executives from professional and trade associations produced by Fusion Productions.
Event Production & Fabrication
9 Ways to Encourage Exhibitors to Go Green
Consider these strategies to make it easy—and advantageous—for your stakeholders to embrace sustainability.
May 28, 2015
S&C Electric Company was one of 22 “Green Team” exhibitors at the American Wind Energy Association’s Windpower 2015 conference in Orlando. The association provided a counter sign and recognition in event materials to exhibitors that voluntarily abide by at least two of its sustainability guidelines, such as reusing booth display elements and carpeting from one year to the next. This was the second year for the program, and organizers say they will increase the requirements each year.
Global
See How PatrĂłn Is Using Virtual Reality for Education and Engagement
The brand is taking guests on a tour of its Mexico distillery with the help of immersive Oculus technology.
May 27, 2015
A painting of Hacienda Patrón, the brand’s tequila distillery in Mexico, served as the backdrop for the four virtual reality stations at the party. While guests donned Oculus headsets to watch the video, a Web camera recorded their facial expressions. At the end of the experience, guests received a link to a video that combined the virtual reality production with their real-time reactions in a split-screen display.
Orlando / Central Florida
Why This Event Put Its Community Service Project on the Show Floor
Find out why there can be added benefits to bringing charitable activities on site to trade shows and conferences.
May 21, 2015
In a back corner of the show floor at Windpower 2015, attendees filled small plastic bags with hygiene products that have been collected and recycled by Clean the World. The nonprofit will distribute the bags to organizations that serve the needy in the United States and abroad.
Production & Strategy
See How Live-Streaming Can Reach More Donors
Find out why Orlando’s Runway to Hope shared its entire event online.
May 19, 2015
Privé Salon did makeup and hair styling for the 150 pediatric cancer patients and survivors who were the stars of the runway show.
Strategy
National Tour Aims to "Put a Face to Facebook"
Find out why the world’s largest online social network sees value in an offline event series.
May 14, 2015
During Facebook's four-city 'Boost Your Business' roadshow, small business owners can get their questions answered by Facebook representatives.
Event Tech & Virtual
5 Specialty Diets Every Event Pro Should Understand
Keep these ideas in mind to accommodate requests from guests with a restricted diet.
May 12, 2015
All countries in the European Union must notify consumers when foods contain any of the top 14 allergens that the E.U. regulates. At an MPI event in Poland, organizers wrote on the table covers to indicate which allergens were present in the buffet items. Stuckrath says she would like to see the U.S. Food and Drug Administration adopt a similar requirement. “The more transparent you are up front the less headaches you’ll have from questions,” she says.
Event Management
How Sapphire Now Is Using Attendee-Tracking Systems
Find out how the tech conference is using iBeacons and Wi-Fi heat mapping to improve the customer experience.
May 7, 2015
In the center of Sapphire Now's Innovation Showcase, SAP demonstrated its work with airline and shipping companies on a large digital map. Airplanes and ships appeared to travel around the world based on data attendees selected on four adjacent touch screens.
Programming & Entertainment
4 Top Speakers Offer Tips to Improve Events
From social media to networking to live-streaming, consider these insights from four speakers who attend multiple events every month.
May 5, 2015
(Pictured, from left to right) Kare Anderson, Bryan Kramer, and Tamara McCleary
Global
Checklist: 8 Critical Concepts for Corporate Travel
Create a positive travel experience by considering these ideas in advance.
April 30, 2015
According to the U.S. Travel Association, about one-third of domestic business trips include air travel.
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Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
As BizBash turns 25, we’re spotlighting some of the event leaders who’ve made an undeniable impact on the industry—and continue to push it forward.
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'
Sports
What You Didn’t See on TV at the 2025 ESPYS
Fresh Faces25 Noms Basic Social Sizes 880x556 Article Image Copy
Brands & Event Pros
Call for Nominations: 2025 BizBash Fresh Faces
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
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Strategy
How Shopify Shook Up the Traditional Conference Playbook
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
Sports
What You Didn’t See on TV at the 2025 ESPYS
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