Phillip B. CrookExperiential Marketing, Activations & SponsorshipsHow a Pop-Up Made Consumers Feel at HomePart aspirational living environment, part casual cocktail party, digital mattress start-up Casper's pop-up showrooms attempted to recreate the comforts of home.October 6, 2015Experiential Marketing, Activations & SponsorshipsHow Hendrick’s Gin Immerses Consumers in Its Distinct WorldThe spirits brand uses quirky, multicity pop-up events to set itself apart.June 3, 2015Event Design & DecorWhat It Took to Create New York's First Festival of LightThe city's inaugural event showcasing the work of artists and lighting designers brought thousands to Dumbo.November 12, 2014Atlanta5 Ways to Rethink the Standard Benefit GalaFreshen up nonprofit events with these decor, catering, and tech ideas.July 16, 2014Programming & EntertainmentAOL Brings 1,700 to Brooklyn for Immersive NewFrontThe digital media company looked to top last year's effort by presenting its lineup of new original programming at a Brooklyn waterfront venue with a "Connected" theme that linked the location, messaging, and design.May 6, 2014Experiential Marketing, Activations & SponsorshipsShifting Gears: Behind-the-Scenes at GMC's "Glamping" CampaignThe car company surprised members of the media with a glamorous-camping experiential campaign for the launch of the 2014 Sierra truck.May 2, 2014Event Design & DecorHow to Give Summer Parties a New TwistIt’s the season to take events outside, so BizBash asked three top designers to reinvent three classic outdoor gatherings.April 9, 2014Experiential Marketing, Activations & SponsorshipsWhy Brands Turn to UrbanDaddy for EventsAs brands look to become media companies by creating content, one media company has turned itself into an experiential marketing agency for brands like Sonos, Samsung, and Johnnie Walker.August 2, 2013New YorkInside Watermill's Hellish Heaven-Themed BenefitThe Hamptons art center once again brought unusual installations and performances to its summer benefit—this year under the thematic umbrella of "Devil's Heaven."July 31, 2013Experiential Marketing, Activations & SponsorshipsHow Rémy Martin Is Turning Consumers Into Brand AdvocatesThe "Ringleader" campaign taps consumers identified as social leaders and recruits them to act as advocates for the cognac brand.July 8, 2013Page 1 of 2Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
