Alex Frias

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More from Alex Frias
About 75 percent of U.S. Latinos currently own a smartphone, so marketers looking to tap into the growing demographic should incorporate social media call-to-actions like Cosmopolitan en Español did for an event in South Beach this summer.
Guest Column: How to Create Events for Hispanic Consumers
Opinion/ExpertsSeptember 20, 2013
Live-streamed events, like the one hosted by Caesars Entertainment last March, require plenty of attention to detail, including how camera placement will affect capacity and traffic flow.
Guest Column: 5 Tips for Live Streaming Events
Opinion/ExpertsJune 28, 2013
Photo booths, like the one used at the February Billboard relaunch party in New York, that encourage guests to share moments from an event to social networks can help boost R.O.I.
Guest Column: How to Boost Your Event's R.O.I.
StrategyMay 29, 2013