Alex FriasOpinion & ExpertsGuest Column: How to Create Events for Hispanic ConsumersThe United States Latino market is the fastest-growing segment of the population, with a projected buying power of $1.5 trillion by 2015. Companies are increasingly focused on the Hispanic market, but when it comes to events, what do they need to know?September 20, 2013Opinion & ExpertsGuest Column: 5 Tips for Live Streaming EventsThinking about broadcasting your next event online? Here are some questions to ask and things to consider before making the decision.June 28, 2013StrategyGuest Column: How to Boost Your Event's R.O.I.Here are four ways to increase return on investment and measure the success of an event.May 29, 2013Page 1 of 1Top StoriesOpinion & Experts8 Event Profs Share Failures and Tough Lessons LearnedFrom overly explosive fireworks to a lack of enthusiasm for a theme, these event mishaps ultimately led to career growth.Experiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sEvent Production & Fabrication30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and MorePhoenix / Scottsdale9 New Venues in Phoenix/Scottsdale for Spring 2024 Meetings and EventsIndustry InsidersTransforming Corporate Events: 4 Tips for Planning Unforgettable Experiences