Michael O'ConnellExperiential Marketing, Activations & SponsorshipsModel BehaviorFor a fashion-centric marketing campaign, Sony has recruited a small army of \"live mannequins\" to pose around Manhattan with its new notebook in the days leading up to Fashion Week.February 4, 2009Event Production & FabricationOscar Producers Plot Abbreviated Red Carpet to Win Back AudienceFebruary 2, 2009BizBash ListsWhat the Press Said About Super Bowl Weekend: Low-Key, With Little ImaginationFebruary 2, 2009Programming & EntertainmentThis Year's Upfront Week Falls Into Place, Starts at Super BowlJanuary 30, 2009Experiential Marketing, Activations & SponsorshipsDreamworks Partners With Intel, NBC, and PepsiCo for 3D Super Bowl Marketing StuntJanuary 29, 2009New YorkEmbracing Old SchoolAt the request of Beastie Boy Adam Yauch, Airwalk gave away 150 pairs of a limited edition revival of a 1990s staple, the desert boot, at a downtown party. January 29, 2009Experiential Marketing, Activations & SponsorshipsIn the News: Somber Times Kill Davos Party, Guerrilla Marketers Help Inauguration-Goers Make FriendsJanuary 28, 2009BizBash ListsGoing OfflineYelp capitalized on political interest and eager vendors to treat its community of users to the Web site's largest New York party yet.January 22, 2009New YorkRed Bull's Jeff Regis Is Building a Nine-Story Snowboard Jump in Downtown ManhattanJanuary 22, 2009Printing & GraphicsToday in Inaugural News: Snubs, Last-Minute Cancellations, and a Whole Lot of TrashJanuary 21, 2009Previous PagePage 28 of 51Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
