Jason ThomasOpinion & ExpertsLearn How to Maximize Your Event's Attendance By Understanding the DataHere, guest columnist Jason Thomas discusses how understanding the nitty-gritty data can not only better guests' event experience by making it more personal, but also help event organizers maximize attendance.July 22, 2020Page 1 of 1Top StoriesSportsFit for Events: 15 Hotels With Next-Level Sports Amenities for GroupsThese properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.Industry InsidersOff the Sidelines: 10 Ways to Turn Soccer Hype Into Brand HeatEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureExperiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience