Keeping an audience engaged when they’re between the same four walls can be a challenging task. At this year’s Adobe Max in Los Angeles, the 6,000-plus designers, developers, videographers, agencies, and artists who attended were treated to an immersive visual display that mixed the ancient and the modern: A classic Greek theater technique called periaktoi that historically was used to create different scenes was vaulted into the future with rotating screens that moved in sync with the digital content being displayed.
“Last year was a great example of just running with an idea,” said Nicole Williams, senior creative producer at Adobe Systems. “No one had ever had revolving screens that ran timed to media. They programmed the mechanical bases of the screens to turn when the video was being shown using algorithmic software.”
Two layers of screens created a 3-D effect, while an overhead screen gave the impression of flying out of a box, a sophisticated execution of projection mapping that kept attendees engaged for the opening day’s two-hour keynote.
To pull off this feat of coordination, Adobe worked with two production firms, Pix Productions and Core Studio. “It’s very time-consuming work in that you really have to be in collaboration with your actual media designer and your technical person,” Williams said. “I like to keep it very aesthetically clean as far as the screens go and really use media to change the room up and make it shine.”
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