Beauty brand Fresh’s 21st anniversary party in New York included an interactive mixology bar by Shiraz Events with a wall of drink tanks filled with purées and infused juices. Guests filled their cups from the dispensers, then brought them to bartenders who added Belvedere vodka.
Photo: Jim Shi
The Los Angeles launch party for Zing vodka in July had a unique take on a shot bar: Gloved hands emerged from a rose-covered wall to offer guests glasses of the new spirit.