Wine Events

Toronto firm Bensimon Byrne created a social media activation, dubbed the "Bird Box," for the event.

Signage laid out the four steps for using the Bird Box.

To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: "Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty."

One of the interactive stations was called "Tantalize that Tongue," and a neon sign encouraged guests to "Get Yourself a Snack."

In line with the "Be Open" theme, the snack on offer was rather exploratory. John Placko from the Modern Culinary Academy scooped a round ball of a whipped-cream-like substance into a bowl of liquid nitrogen. He removed it seconds later to spray it with orange zest and top with Pop Rocks. Guests popped the balls into their mouths and found that they tasted just like doughnuts.

2nd Floor supplemented the innovative snack with passed hors d'oeuvres, including mini plates of poutine.

Another station had the directive "Express Yourself," and guests could apply temporary tattoos from Tattly.

The "Ball Out" station encouraged guests to be open to playing ping-pong with a stranger. Spin Toronto provided the game tables.

There were separate "red" or "white" bars for different varities of wine.

Inspired by magnetic poetry, Narrative PR created glasses decked with words such as "pet," "wild," and "think."