AOL Programmatic Upfront
Kicking off Advertising Week in New York on September 23, AOL debuted an event that it called a “programmatic upfront." A giant white billboard on Skylight West plastered one of the event's themes—“It's Time"—in massive type. The campaign tagline was also incorporated through various aspects of the event design, including drink stirrers and catering trays.
Photo:Nadia Chaudhury/BizBash
PatrĂłn "Summerology" Cocktail Party
Decor at PatrĂłn's event incorporated the tequila brand's logo, including a lamp made from PatrĂłn bottles.
Photo: Nadia Chaudhury for BizBash
In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.
Photo: Courtesy of Midori
In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.
Photo: Lauren Matthews/Bizbash
Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.
Photo: Lauren Matthews/Bizbash
