This year, the Governors Ball went with a “Reigning With Radiance” theme executed with thousands of crystalline details from Swarovski. Governors Ball Committee co-chairs Barbara Cassel and Geriann McIntosh worked with the ball’s longtime designer and producer, Cheryl Cecchetto of Sequoia Productions, to bring the theme to life.
At the Association of National Advertisers Masters of Marketing Conference, which ended Saturday at the Orlando World Center Marriott, Mashable created an invite-only lounge open from 11:30 p.m. to 2 a.m. Organizers stocked each booth at the party with spirits, mixers, glasses, and ice so guests could create their own cocktails.
Fashion for Paws' 10th annual runway show took place April 23 at Grand Hyatt Washington. The event, which benefited the Washington Humane Society, had a graffiti dog park theme and featured "fund-raising models" walking fashion dogs down the runway. Design Foundry produced and designed the stage.
Children's Place Association celebrated its 25th anniversary at the Once Upon a Time Gala, which took place April 16 at Morgan Manufacturing Innovation Lab in Chicago's Fulton Market district. The James Bond-theme event offered guests a casino-theme "Lady Luck Salad." Created by Jewell Events Catering, the salad had a die of watermelon with feta, olive, and cucumber, a die of fontina wrapped in smoked salmon, and a die of cantaloupe wrapped in prosciutto.
The official coffee of the Tribeca Film Festival, Illy engaged film fans with an "Illy Cup Clutch" arcade claw machine at Spring Studios in New York. The branded machine, which offered guests the chance to score Illy's Art Collection Cups, was decorated with images from the collection and named after the brand's festival tagline, "the Cup with the Cult Following."
Illy also installed an on-site coffee bar, which served festival ticketholders mini lattes, espresso shots, and bottled iced coffee.
To celebrate the launch of its new collection in conjunction with Disney's upcoming Alice Through the Looking Glass, Urban Decay hosted an Alice in Wonderland-theme party in Disneyland on April 19. The event featured tea party desserts such as cupcakes with white chocolate butterflies, designed to mimic the butterfly in the film as well as the brand's makeup palette. The desserts were created by the pastry team at the Disney Grand Californian Hotel & Spa.
The Public Art Fund hosted its annual spring benefit on April 19 at Metropolitan Pavilion West in New York. The event featured interactive art projects including Nathalie Pozzi and Eric Zimmerman's four-person game of strategy.
The event had a black-and-white theme that included dominos and playing cards as table decor.
Tiffany & Company's Blue Book gala took place April 15 at the Cunard Building in New York. The event featured more than three-dozen silver spheres that hung throughout the dinner tables. The spheres were inspired by the bib necklace actress Jessica Biel wore to the gala.
The premiere party for the sixth season of Game of Thrones took place on April 10 at the Hollywood Roosevelt Hotel. The event featured interactive experiences including a fortune-telling station with costumed actors and entertainers.
To celebrate the end of its "Most Interesting Man in the World" campaign, Dos Equis is hosting a series of auction-theme events through May 5 to give fans a chance to win the character's most prized possessions from his "Coveted Collection." At the launch event, which took place April 13 at New York's 632 on Hudson, attendees could dress in Renaissance-style costumes and pose with live birds for photo ops.
