One evening event featured a cereal station as an out-of-the-box dessert.
Photo: Courtesy of Google
With circus-style acts—dressed in items from the new line—performing throughout the space and displays placed on carts and bright orange-colored blocks, the catering for Ted Baker's Spring/Summer 2014 collection launch event provided an additional visual and entertainment element. For instance, parasols held dangling funnel cakes, and servers were trained to imitate tightrope walkers as they passed the bites.
Photo: Erik Valind
One particularly popular and eye-catching piece was the cotton candy tree, which saw the wispy sweet treats clipped to a willow-tree-shaped metal frame.
Photo: Erik Valind
The cage for the Coney Island corn dogs was intended to mimic the shape of the big-top tents typically seen at the circus.
Photo: Erik Valind
Even popcorn matched the design of the event: custom boxes were served from a small rolling cart in flavors like sea salt and vinegar as well as pancetta and maple.
Photo: Erik Valind
The contraption that held paper cones of truffle tater tots was a nod to trapeze acts.
Photo: Erik Valind
All elements of the event were designed to motivate attendees to snap pics and share them on Instagram, Twitter, and other social media channels. Additionally, caterer Creative Edge carefully crafted the catering trays to match the theme of the event—and the brand's campaign—with one tray of mac 'n' cheese bites styled after spinning plates.
Photo: Erik Valind
Big Top Theme
This year's "Give Kids the World" benefit took place at the Hyatt Regency Orlando in May and had an "Under the Big Top" theme. For dessert, executive pastry chef Alain Vergnault put together a confection that combined caramel apple cake, cotton candy, and soft-serve-style vanilla crème fraîche.
Photo: Courtesy of Give Kids the World
Dr Pepper Theme
For a recent wedding in Chicago, Truffleberry Market catering created Dr Pepper theme cupcakes for a couple who had bonded over their love of the soft drink on their first date.
Photo: Colin Lyons Photography
