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  1. Catering & Design
  2. Beverages

Cuban Street Markets Inspire Scenery at Bacardi's First New York Legacy Cocktail Competition

Anna Sekula
December 17, 2010

On Sunday, some 23 local mixologists gathered at the Angel Orensanz Foundation for the first New York iteration of Bacardi's "Legacy of the Cocktail" competition. Described by the rum brand as a way to "inspire today's generation of young and creative bartenders to begin the second 'golden age of cocktails,'" the event put daiquiris crafted by contestants like Steve Schneider of Employees Only and Lani Kai's Joe Swifka in front of a judging panel comprised of Dale DeGroff, Southern Wine & Spirits' director of mixology Francesco Lafranconi, and The Modern Mixologist author Tony Abou-Ganim. To help publicize the endeavor, Bacardi also invited about 300 members of the press.

Bacardi kicked off the U.S. leg of its three-year-old international tournament this year with contests staged in Dallas and Chicago on November 15 and will host the national finals in Miami in February, before bringing together all finalists for the last round in Sitges, Spain, in April. For the New York affair, the organizers looked beyond the city's plethora of bars and restaurants for neutral grounds to assemble the competitors, opting for the Lower East Side's former synagogue and dressing it with scenery that harked back to Bacardi's Cuban heritage. Alleys, street markets, and the brand's own vintage ads served as inspiration for the event's producer, Miguel Calvo, who also mixed new and old elements to spotlight the purpose of the competition.

For the spirits brand, hosting bartender battles in New York made perfect sense, explained Bacardi brand master apprentice Juan Coronado. "New York is home to the top restaurants, chefs, bars, tastemakers, and mixologists who are authorities in the industry," he said. "I was beyond impressed with the standard and scope of the competition entries."

As the focus of the event was largely on the competitors and their creations, Calvo used decorations that wouldn't clutter the space. Tables for the mixologists stood around the perimeter of the venue's main floor, while a street food cart filled with fresh fruit from the nearby Essex Street Market and serving chicharrónes (pork crackling) sat in the center. The gilded altar served as the stage for the pianist and DJ, who played a mash-up of music throughout the evening; the walls were hung with posters of vintage ads; and checkered-cloth-covered café tables and chairs occupied the rear of the space.

Chosen for their cocktails' balance and complexity of flavor, the three winners announced at the event were Painkiller's Roberto Guentevilla, Bryan Matthys of Compose, and the Standard New York hotel's Tomas Delos Reyes.

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Photo: Michael McGarry for BizBash
Washed in red and blue lighting, the Angel Orensanz Foundation served as the site for Bacardi's first 'Legacy of the Cocktail' competition in New York. To highlight the brand's heritage, the event's producers looked to traditional Cuban street markets for design inspiration.
Washed in red and blue lighting, the Angel Orensanz Foundation served as the site for Bacardi's first "Legacy of the Cocktail" competition in New York. To highlight the brand's heritage, the event's producers looked to traditional Cuban street markets for design inspiration.
Photo: Michael McGarry for BizBash
At tables around the perimeter of the venue's main floor, bartenders selected by the United States Bartender Guild were required to create libations inspired by and made predominantly with Bacardi's Superior brand of rum.
At tables around the perimeter of the venue's main floor, bartenders selected by the United States Bartender Guild were required to create libations inspired by and made predominantly with Bacardi's Superior brand of rum.
Photo: Michael McGarry for BizBash
Vintage Bacardi ads were also part of the decor, standing on easels beside each competitor's table and bedecking a wall in one seating area.
Vintage Bacardi ads were also part of the decor, standing on easels beside each competitor's table and bedecking a wall in one seating area.
Photo: Michael McGarry for BizBash
The competition, which started in Europe three years ago, invites bartenders to make tipples using Bacardi's brand of Superior rum and judges the concoctions based on the balance and complexity of flavor.
The competition, which started in Europe three years ago, invites bartenders to make tipples using Bacardi's brand of Superior rum and judges the concoctions based on the balance and complexity of flavor.
Photo: Michael McGarry for BizBash
As a functional design element, event producer Miguel Calvo placed café tables dressed with checkered tablecloths in one section, allowing guests to sit while trying the different cocktails.
As a functional design element, event producer Miguel Calvo placed café tables dressed with checkered tablecloths in one section, allowing guests to sit while trying the different cocktails.
Photo: Michael McGarry for BizBash
Based on the markets of Cuba, Calvo created what he referred to as a 'rolling bodega,' from which a girl served pork crackling.
Based on the markets of Cuba, Calvo created what he referred to as a "rolling bodega," from which a girl served pork crackling.
Photo: Michael McGarry for BizBash
Another catering station pressed cubano panini.
Another catering station pressed cubano panini.
Photo: Michael McGarry for BizBash
Waitstaff dressed to match the red-and-black Bacardi logo passed additional nibbles, including cones of yucca fries.
Waitstaff dressed to match the red-and-black Bacardi logo passed additional nibbles, including cones of yucca fries.
Photo: Michael McGarry for BizBash
As a reference to the history of the brand and the idea of creating a new age for cocktails, the event mixed the musical sounds of jazz and soul pianist Miles Dalto with DJ Cato's digital tunes.
As a reference to the history of the brand and the idea of creating a new age for cocktails, the event mixed the musical sounds of jazz and soul pianist Miles Dalto with DJ Cato's digital tunes.
Photo: Michael McGarry for BizBash
The three winners from Sunday's event, Painkiller's Roberto Guentevilla, Compose's Bryan Matthys, and the Standard New York hotel's Tomas Delos Reyes, will go on to compete in Miami on February 3.
The three winners from Sunday's event, Painkiller's Roberto Guentevilla, Compose's Bryan Matthys, and the Standard New York hotel's Tomas Delos Reyes, will go on to compete in Miami on February 3.
Photo: Michael McGarry for BizBash
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