This week's roundup includes a giant mason jar greenhouse in New York, virtual-reality kayaking in Rio de Janeiro, a champagne garden in Toronto, and a collaborative mural for kids in various U.S. cities.
Samsung showcased its Galaxy Studio from August 6 through the duration of the Games in Olympic Park. The experience gave fans a chance to demo the brand's latest products and test out interactive experiences including a 4-D kayaking virtual reality experience.
Shawn Gibson of Teatro Verde designed a garden oasis for Perrier Jouet at Four Seasons Hotel Toronto's Dbar patio. The installation, which includes the brand's champagne bottles as decor, will be on display through September 18.
To celebrate the launch of its new sauces, Prego built a giant greenhouse-style mason jar at Chelsea Plaza in New York on August 17. The 450-square-foot space featured real materials sourced from real farms.
The 30-foot garden featured hanging planters and walls covered in veggies and herbs.
Houghton Mifflin Harcourt's mobile experiential tour, which celebrated the 75th anniversary of Curious George, stopped in New York and cities in Texas and California from June 26-August 21. Produced by LeadDog Marketing Group, the tour offered a variety of kid-friendly activities including an interactive world map with illustrations of children giving audible "hellos" in different languages. Brand ambassadors gave kids a chance to plan their own journey on the map.
The tour featured tented libraries that had a variety of Houghton Mifflin Harcourt stories on triangular bookshelves.
A collaborative mural invited kids to express themselves through art by coloring in Houghton Mifflin Harcourt characters under the direction of a local artist. The murals will be donated to education institutions and organizations that serve families in each local community.
For the Rio Olympics, which took place August 5-21, Omega activated its members-only club Omega House at the Casa de Cultura Laura Alvim on Ipanema Beach. The house hosted a variety of invite-only events including "Cocktails in Space," which featured cocktails served in space ration hydropacks made with Tang.
Sponsor Coca-Cola hosted its Parada Coca-Cola experience for teens in a former warehouse in the downtown Praça Mauá neighborhood. Interactive experiences for guests included a 360-degree photo booth in which fans could pose with the Olympic torch.
At Zendesk’s Relate conference, which took place in Sydney in July, the company created coloring books as a playful look at the complex relationships businesses and customers experience. Each illustration depicted two opposite forces—such as sun and moon, sea and space, etc.—along with a poem or joke that further explored those relationships. Attendees could color the books using colored pencils provided on tables around the event, and they also received a coloring book to take home in the conference gift bag.
