This week's roundup includes a lifeguard tower hotel in Tel Aviv, cotton-candy bourbon cocktails and a cereal-theme arch in New York, and branded fortune-tellers at place settings in Los Angeles.
Brown Hotels partnered with to Israel Ministry of Tourism to unveil its Lifeguard Tower Hotel at Frishman Beach in Tel Aviv. Designed by the hotel company's lead designer and graffiti artist Edgar Rafael, the hotel includes a free-standing bathtub, a personal butler, and evening room service. Through a partnership between Hotels.com and the tourism bureau's #TakeMe2TelAviv campaign, guests can win free one-night complimentary stays in the hotel through March 31.
In time for St. Patrick's Day, Jameson unveiled its revamped brand home, Jameson Distillery Bow St., in Dublin. The brand's "Barrel Man" icon is featured inside.
Pinch Food Design celebrated the launch of its new craft cocktail division with an event on March 9 at Center 415 in New York. The event featured a multicolor glassware installation designed by the Gathery.
Innovative beverage offerings included bourbon cotton candy cocktails that were served on a shelf held by servers.
Ben & Jerry's celebrated the launch of its new cereal flavors with a consumer event to coincide with National Cereal Day on March 7. The event, which invited passersby to jump into a giant cereal-bowl-inspired ball pit, featured a branded cereal-theme arch as the entrance.
Decor included cloud projections reminiscent of the design on Ben & Jerry's ice cream pints. LeadDog Marketing Group designed and produced the activation.
The inaugural Girlboss Rally took place March 4 at Hudson Loft in Los Angeles. A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like "If you could give your 21-year-old self a heads up about something, what would it be?"
The event, which was designed by the Gathery, featured a neon "G" representing the brand amid tropical foliage.
Foliage painted in a feminine palette decked a photo station provided by the Tommy B.
Prevent Cancer Foundation hosted its annual spring gala on March 10 at the National Building Museum in Washington. Designed by David Tutera Inc., the event decor displayed a modern interpretation of Italy to go with the gala's theme of "Italy: Icon of Innovation." Centerpieces included Italian ruscus, Italian lemon leaf, and Italian olive leaf, along with boxwoods and baby's breath.
