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Vodka Promo Aligns With Designers and Architects

Vodka brand Skyy90 is planning a year of cool promotional programming with designers and architects across the U.S. Plans include the debut of the Skyy90 Design Collective, which will present exhibitions and installations by emerging designers, and the Diamond Design Series, panel discussions with partners that include local chapters of the American Institute of Architects.

The design collective’s premiere project, Crosswired, will feature a large-scale tensile fabric installation with live digital visual and experimental electronic-music performances. Visitors to Crosswired at the Architecture & Design Museum will be able to adjust large lightweight structures suspended throughout the museum’s public courtyard. The installation will be on display April 20 through May 13, with live performances on Friday nights. After closing in L.A., it will travel to Miami in December to coincide with Design Miami and Art Basel Miami Beach. The design series will offer panel discussions during the opening of architectural exhibitions in New York, L.A., and San Francisco. There will be nine events in the series.
Posted 04.12.07
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