Adidas Displays New Collection With Industrial-Style Installation

Adidas By Tom Dixon Most Hires 2
Photo: Courtesy of Adidas

To launch a new collaboration between Adidas and British industrial designer Tom Dixon, the brand hosted a factory-style installation at the Museum of Science and Technology in Milan during MOST at the Salone Internazionale del Mobile from April 9 to 14.

Design Research Studio, Dixon's firm, set the Adidas installation in a reconstructed 19th-century train station within the museum. Because the new line offers travel bags, designers placed the bags on the ground near the train. Overhead, a revolving rack held sportswear and apparel pieces from the collection.

Founded by Dixon and intended as a "curated creative hub" for industry folks to gather in during the week, MOST is named after the anagram for Museum of Science and Technology. It serves as a showcase for innovative food, culture, design, and digital technology.

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