Unique Entrances

At the 2004 International Contemporary Furniture Fair, Norwegian architecture firm MMW designed a large tube that connected the Javits Center’s main space with its north pavilion, a stylish way to join two large spaces.

Instead of the typical white tent, Van Wyck & Van Wyck used an eye-catching striped version at House & Garden’s 2006 New Tastemakers issue party. 

Travel & Leisure used oversize balloons as a cheap and effective way to mark a pathway for its 35th birthday celebration, held in Los Angeles in 2006.

For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.