Mercedes-Benz B-Class Launch
Mercedes-Benz launched its B-Class vehicle in Toronto with an edgy, arty bash November 21 at The Sound Academy produced by the Mint Agency for Immersion Media. As part of the activation, a local street artist created seven original prints on 8- by 4-foot canvas live. Each print was given to a Mercedes-Benz dealership in Ontario after the event.
Photo: S25
UrbanDaddy’s All-White Party
To launch Stoli’s new line of "Most Original" vodka flavors, UrbanDaddy produced an all-white event Wednesday in New York. Guests painted on the wall and decor, gradually bringing color to the space. Framed canvases and a photo booth filled with guests’ drawings and messages were the most popular pieces of the night. As Cherub performed for the crowd, artists painted the black backdrop with white, glittery paint.
Photo: Carolyn Curtis/BizBash
