Moët & Chandon passed its mini bottles on the red carpet arrivals line.
For the In Style and Warner Brothers party, Thomas Ford of Tom Ford Designs constructed a tent over the Beverly Hilton Hotel fountain and transformed the venue into a space meant to evoke a futuristic galaxy where DJ Michelle Pesce spun for the crowd.
The room was accented by hot and cold contrasts of magenta, plum, and ice blue set against deep blue walls, which were covered in fiber-optic lights.
As the focal point of the room, 3,600 individual squares of multicolored film, connected by 14,400 metal rings, formed what the hosts billed as an “aurora borealis of iridescent color.”
As part of the party, Abel McCallister Designs also constructed a chocolate lounge for Godiva, where a series of sculptural chocolate installations incorporated artistic interpretations of heart images in an homage to romantic film and TV scenes.
For HBO’s party at the hotel’s Circa 55 restaurant and adjoining pool and pool deck, Cindy Tenner worked with designer Billy Butchkavitz to transform the space altogether—including covering the hotel’s iconic pool with a lounge constructed by Special Event Contractors. Overall, the party’s palette was red, camel, and leopard prints and colors. “I always have some heavy inspiration for events like the Golden Globes, but for this year’s design theme, I just wanted to have fun,” Butchkavitz said. He drew ideas from "Diana Vreeland’s love of red and leopard and the over-the-top kitsch of Liberace," he said.
A dramatic 130- by 24-foot wall covered with red and camel damask patterned draperies created a backdrop while also concealing two floors of hotel guest rooms. Chandeliers encased in glass decked the walls.
Large-scale animated projections—a signature feature of the party—from Bart Kresa added movement to the event space.
The “Liberace Lounge” saw the hotel’s poolside Trader Vic’s bar turned into a space befitting the performer portrayed in HBO’s Behind the Candelabra. Liberace stage costumes from the film were on display.
The design of the Fox Golden Globes party was what its producer 15/40 Productions described as “the ultimate New York loft.” Brick- and wood-paneled walls, Chesterfield couches, and oxblood carpeting accentuated with ash-colored wooden flooring decked the space—which hardly resembled a tent.
Patrón and Ultimat sponsored the bars, and Along Came Mary catered dinner, which guests ate at communal tables and other residential-style seating groups.
Arrangements of branches and succulents topped Fox's long tables.
Faux industrial beams added major visual drama to tent ceilings.
Candles decked an open-back bar, which offered a view of the Golden Globes red carpet arrivals line at the Beverly Hilton below.
Producer Best Events had new freedoms this year when it came to the Weinstein Company’s Golden Globes party: The Beverly Hilton recently removed the giant palm trees that have been in the center of the event space every year. This gave the production team an uninterrupted footprint for the first time in the 15-plus years it has hosted the event. Instead of erecting two tents to work around the palms, the event made use of one large 100-foot round tent, cut in half with a 30-foot extension (that created the shape of a D). The party's sponsors included Marie Claire, Fiji Water, Lexus, and Netflix.
A programmable water wall bar backdrop rotated through text and patterns for a hypnotizing effect.
Best Events went with a garden feel for the exterior with 5,000 square feet of Astroturf, trees, and wrought-iron patio furniture, and the inside space had the look and feel of an atrium. To underscore the theme, custom lattice pieces hung from the ceiling, flanked by living plants.
SBE Catering provided the food for the Weinsteins' party, where such bites included Jose Andres's molecular gastronomic take on olives from the Bazaar at the SLS.
Chris Benarroch worked with 15/40 to produce what Benarroch described as “a very sleek look this year" that created "a modern yet luxe environment.” To achieve the look, the team used cream Ultrasuede furnishings, smoked mirrors, and gold and black accents that highlighted sponsor logos.
Chandeliers filled black drum shades, and a raw bar was lit from underneath for some added drama.
The look of the NBC party was inspired by its sponsor Chrysler, with the steel blue and grey tones of the automaker's brand dictating the decor in the space, said Mark Yumkas of event producer Angel City Designs.
Patterned panels added visual interest within the space, which progressed from viewing- to after-party and included a performance by up-and-comers Youngblood Hawke.
In celebration of NBC's partnership with Coca-Cola for the upcoming Olympic broadcast, the beverage brand set up a mini museum of Olympic memorabilia.
The Art of Elysium held its seventh annual black-tie gala known as Heaven—the group’s largest annual fund-raiser—on Saturday at the Skirball Cultural Center with sponsorship from Mercedes-Benz. A theme for the night was "resonance," so a decor centerpiece hanging overhead was meant to evoke an elongated speaker.
Guests bid on the event's handcrafted tables, which will be donated to hospitals as surfaces for children to create art.
A liquid caprese was among the dishes on a so-called "living menu," meant to be nutrient-, antioxidant-, and vitamin-rich.
An understated floral look in red and white decked CBS's pre-award fete.
The British Academy of Film and Television Arts Los Angeles celebrated the weekend with its annual Bafta Los Angeles Awards Season Tea Party on Saturday at the Four Seasons Hotel Los Angeles at Beverly Hills. Nominees, execs, celebrities, and Bafta members dined on a spread of traditionally British tea and scones. Flowers filled teapots for eye-catching decor.
The Union Jack figured prominently in various details, including mugs and wrapped vases.
HBO and Mediaplacement invited media and celebrity guests for the annual HBO Luxury Lounge at the Four Seasons Hotel Los Angeles at Beverly Hills. At the event, Pandora gifted its rings to guests and provided a mini red carpet—complete with a tiny step-and-repeat wall—for hand photo ops. It was a logical complement to the adjacent manicure stations.
In Pandora's suite, the brand made a game out of gifting. Each guest was invited to open a bow-tied drawer and retrieve a card that corresponded to a gift from the fashion jewelry brand.
Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.
Stoelt Productions upped the excitement for the 2012 Clio awards after-party at New York’s American Museum of Natural History by flooding the event with red lighting.
The 2012 Pencer Brain Trust Gala in Toronto used flamboyant orange hues to support its edgy, rock theme.
Even cocktails at the 2012 Pencer Brain Trust Gala were infused with the color.
Billy Butchkavitz’s design inspiration at HBO’s 2009 Golden Globes party in Los Angeles came from the colorful “emotional architecture” style of Luis Barragán and vintage ’60s textiles. Butchkavitz washed restaurant Circa 55 and the adjoining pool area at the Beverly Hilton in a banana yellow animal print.
Torches floated on lily-pad-like structures in the Beverly Hilton's pool, which reflected yellow decor elements from HBO’s 2009 Golden Globes party.
Lush canopies of natural greenery popped against neon green Lucite tabletops at the Museum of Modern Art’s 2013 Party in the Garden benefit in New York.
At the Greater Washington, D.C., chapter of the National Association for Catering and Events’ annual fund-raising gala in 2012, the Emerald City Lounge was aptly colored and had an eerie feel.
Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.
Event planner André Wells designed the 2010 Washington Ballet ball around the gala chair’s favorite color. Nearly every shade of purple was used in event, dubbed the “Purple Rain Ball.”
Spoons of Eastern Shore crab were passed on lavender serving trays at the 2010 Washington Ballet ball.
More than 1,200 guests donned white garb for the fresh concept of Dîner en Blanc’s flash-mob-style dinner in New York in 2011.
At UrbanDaddy and Stoli’s launch event in New York in 2012, a pure white room was later transformed into a playful and colorful space as guests painted on the walls and lighting projections filled the room.
At Marc Jacobs’s final show for Louis Vuitton at Paris Fashion Week in October 2013, a set filled with escalators, a fairground carousel, a fountain, and more was rendered in all black.
Inspired by the “power of the press” shown in season 2 of The Newsroom, designer Billy Butchkavitz used a black-and-white newsprint palette for the show’s 2013 premiere party in Los Angeles.
