In keeping with the night's prom theme, six large stanchions of white balloons—branded with Target logos and up lit with spotlights—were erected at the entrance to the party venue with dramatic effect. A custom canopy, covered in the "Kate Young Target" logo, was built at the base of the doorway. A total of 1,000 balloons were used outside.
Photo: Jim Shi
Massive pink and red balloons in star shapes and Target's bull's-eye logo filled one entire room of the venue en route to the main party in the gymnasium. Guests were encouraged to playfully pose with the balloons and have their photo taken. A total of 650 balloons were used inside the party.
Photo: Jim Shi
Of the 5,000 square feet Target utilized for the event, 2,600 square feet was dedicated to the gymnasium alone. Multiple clear vinyl tents were pieced together to make one large tent while external air-conditioning units were brought in to keep the space cool. The walls came down during the party, leaving only the roof—from which hung miles of streamers and one disco ball.
Photo: BFA
