Decor

Tweets about the event were curated and projected onto a wall during the reception. The event featured more technology integration than in previous years.

Highboy tables created for the event featured embedded iPads programmed with content about the network's shows.

Discovery's globe was reimagined in square-shaped fixtures of etched glass that were created for the event.

A homespun bar, complete with Mason jars and white whiskey cocktails, promoted the show Moonshiners.

ID—which airs shows such as Dates From Hell, Deadly Affairs, and Frenemies—had a "guilty pleasures bar" that offered a decadent array of candy and cake pops, as well as giveaways of nail polish and T-shirts printed with "Diva," "Vixen," and "Ladykiller."

A tequila bar made of ice chilled shots at the Discovery U.S. Hispanic station.

A vignette for Animal Planet had props that guests could use in photos.

The company's signature "Discovery blue" hue could be as seen from outside the venue in Columbus Circle.

ID—which airs shows such as Dates From Hell, Deadly Affairs, and Frenemies—had a "guilty pleasures bar" at the Discovery Upfront in New York April 4. The bright station offered a decadent array of candy and cake pops, as well as giveaways of nail polish and T-shirts printed with the labels "Diva," "Vixen," and "Ladykiller."

On April 3, condom brand Durex took over New York's Dream Downtown Hotel to launch its new campaign: the Liberating Side of Being Together. Hosted by Jenny McCarthy and with a hotel-inspired theme, the activation aimed to bring couples closer together. In one area of the so-called Hotel Durex, a garden installation had an ivy-covered swing set that guests were invited to test out. The event was produced by Chicago-based marketing agency Adroc.

Shellback Rum, a new spirit from Ernest & Julio Gallo, is in the midst of a nationwide experiential marketing campaign to introduce the product. Shellback worked with Rebel Industries to produce its "rum hut" campaign. The set includes a boat-racing simulator, a video confessional, and iPads where consumers can sign up to be part of the brand's social communities. The company is taking the activation to major wine and spirits and social events around the country through the end of this year.

The Patricia and Phillip Frost Museum of Science’s annual Galaxy Gala March 9 had an aquatic theme inspired by the museum’s new facility now under construction, which includes a 500,000-gallon aquarium. Produced by Jose Dans and held at the JW Marriott Marquis, the event featured various centerpiece designs by Wow Factor that included stacked fishbowls filled with sand, lichen, pincushion proteas, and red branches.

Open Wine hosted an event at 2nd Floor in Toronto on April 3 that had a "Be Open" theme. Bensimon Byrne created a social media activation, dubbed the "Bird Box," for the event. To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets such as this one: "Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty."

HBO hosted a party for the second-season premiere of Game of Thrones at the Hollywood Roosevelt Hotel March 18. Designed by Billy Butchkavitz, the hotel was made to resemble the moody landscapes seen on the fantasy show.

In downtown Los Angeles, Fig at 7th hosted a public event March 30 that celebrated the season with earth-friendly tropes. Playfully dubbed "Get Your Spring On," the function was produced by Joe Moller Events and had a farmers' market setup. At one station, guests could plant their own micro herb gardens with cilantro, lavender, purple basil, and sage; they brought the so-called "urban gardens" home after the event.

There was pink and whimsy everywhere at the LA Breast Cancer Fund-Raiser on March 15. Produced by Kapture Vision, the Los Angeles event had a "dollhouse" theme that inspired some fun, toy-store-style props. Held at Playhouse nightclub, the evening included acrobatic feats from aerialist Emily Pennington. Swathed in a doll-like costume of pink polka dots and ruffles, Pennington performed against a backdrop that featured models in sparkly, oversize toy boxes printed with upbeat words such as "love" and "believe."

The Corcoran Gallery of Art's annual spring fund-raiser Artini is all about creative cocktails. Held at the Washington Museum on March 22 this year, the event featured a fancy pairing from local restaurant Bandolero: gold-leaf caviar with a gin cocktail of ginger beer, blood orange liqueur, and absinthe.

At the 575-guest gathering at New York's Pranna on April 2, chef Grant Achatz served up a culinary spectacle. He placed pieces of Wagyu short ribs on cinammon sticks, then lit the sticks on fire for a fragrant touch.

The Tate Americas Foundation's Artists Dinner took place in the raw event space at Skylight at Moynihan Station. Florescent light bulbs led guests through the entrance.

David Stark's design in the cocktail area included giant metallic tubes decorated with florescent lights that changed colors.

In the dining area defined by black draping, Stark used galvanized metal chairs around a mix of round and long rectangular tables.

Soft pink flowers in the centerpieces contrasted the industrial materials that dominated much of the decor.

Some of the long dinner tables were decorated with giant pink peonies.

Silver-coated tags served as place cards.

Metallic tubes hung over a small stage in the dining area.

After dinner, an after-party with a lower-priced ticket took place in the cocktail area, with artist Jim Lambie playing a disco-heavy set, and black and white photos from a photo booth flashing on a big screen.

At a Belvedere-sponsored event during the 2012 Food & Wine Classic in Aspen, guests sat on haystacks covered with bright orange blankets and chevron-patterned pillows.