Products Used as Decor

At the Adidas-hosted private event during the N.B.A.'s All-Star Weekend, Night Vision Entertainment incorporated the footwear brand's white-on-white Adidas Superstar shoes into a spiral-like chandelier. To hang the footwear, producers attached suspension cords to laces that were tied around the bottom of the shoes.

Decor at Patrón's event incorporated the tequila brand's logo, including a lamp made from Patrón bottles.

At the third annual Marfa Film Festival in Texas in 2010, the Café Bustelo filling station—designed by We Came in Peace—was marked by the coffee brand's traditional yellow, aluminum cans and signature heart logo. For lighting, the designers crafted flower-shaped pieces from cans that hung from the ceiling.

For its XO Cafe Noir party in November, Patrón Spirits Company tapped designer Abel McCallister Designs to create four chandeliers, each made of empty liquor bottles and embellished, black lampshades.

Bamboo and orchids helped integrate sponsor Garnier Fructis in Elle's greenroom.

At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."

In the adjacent Godiva-sponsored lounge, the confectioner worked with Abel McCallister to create chocolate installations inspired by romance and film moments.

Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.

Upon arrival, guests encountered a hallway lined with more than 4,000 bottles of Dramatically Different Moisturizing Lotion Plus. On the floor, Levy Lighting set up motion-triggered projections of bubbling water.

For its XO Cafe Noir party in 2011, Patrón tapped Abel McCallister Designs to create lamps made from empty liquor bottles and fringed lampshades.

As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.

In June, Target celebrated the launch of its fashion and home accessories collection with charity organization Feed by hosting a rustic-Americana-themed dinner party in Brooklyn. The lighting fixtures above the bar in the dinner tent were crafted from Feed U.S.A. for Target plates and cups.

At a private event hosted by Adidas during the N.B.A.'s All-Star Weekend in 2012, Night Vision Entertainment incorporated the footwear brand's Superstar shoes into an overhead display. To hang the installation, producers attached suspension cords to laces that were tied around the bottom of the shoes.

In June, jewelry company Stella & Dot teamed up with liquor brand Midori to host a happy hour event on the rooftop of the London West Hollywood. Small shelves were built into the press wall in order to display emerald green accessories from the line alongside the green-colored booze.

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.

Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.

At a Vogue Eyewear party held in Los Angeles in March to fete the brand’s spring summer campaign, shades were frozen inside blocks of ice along with flowers, making for striking arrangements on bar tops.

Earlier this year in New Orleans, Jes Gordon designed a Super Bowl party for M&Ms where highboy tables displayed arrangements of roses and eucalyptus nestled in vases filled with the chocolate candies.

During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

At Ecolab's client appreciation party at the National Restaurant Association Show in Chicago in 2010, Kehoe Designs made a registration desk using the cleaning product company's soap dispensers and glass racks from restaurant dishwashers.

At the Marfa Film Festival in Texas in 2010, the We Came In Peace-designed Café Bustelo Filling Station was marked by the coffee brand's yellow-and-red aluminum cans. In addition to using the cans as planters for cacti, the designers crafted them into chandeliers and lighting installations.

To celebrate the Shops at Target launch in May 2012, the retail giant hosted a party at the IAC Building in New York, for which designer David Stark suspended products from the various collections as decor. For example, doggie treats from Target collaborator Polka Dog Bakery were hung in a spiraled, chandelier-like installation.

In honor of Barbie’s 50th anniversary, Mattel created a real-life version of the doll’s Malibu Dream House where repeating rows of the iconic toy formed an eye-catching wall.

Dubbed the Dramatically Different Party, skincare brand Clinique's June 18 bash at New York’s 620 Loft & Garden celebrated its iconic moisturizer. As guests entered, they encountered a hallway lined with more than 4,000 bottles of the 45-year-old lotion.