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  1. Catering & Design
  2. Event Design & Decor

Creative Ideas and Themes

March 23, 2015
Guests, like actress Riley Keough, posed for photographers in front of the entry wall, which displayed photos from the museum’s first gala in 1967. “It was overwhelming initially, but then we realized it was interesting to focus on the year the building opened, and even within that there were a plethora of things to choose from,” explained Stark about searching the museum’s archives for inspiration.
Guests, like actress Riley Keough, posed for photographers in front of the entry wall, which displayed photos from the museum’s first gala in 1967. “It was overwhelming initially, but then we realized it was interesting to focus on the year the building opened, and even within that there were a plethora of things to choose from,” explained Stark about searching the museum’s archives for inspiration.
Photo: Susie Montagna
A 24-hour time lapse of the views from the new building was projected on the fourth-floor gallery walls of the Breuer building. “The difference in mood between the Breuer building and the new building is something that will take some getting used to. Breuer was like a vault—slate floors, concrete everywhere, few windows; the new building is light-infused, bright, and transparent; rooms are separated by glass. Everything is open. It’s a more expansive atmosphere,” Rogak said.
A 24-hour time lapse of the views from the new building was projected on the fourth-floor gallery walls of the Breuer building. “The difference in mood between the Breuer building and the new building is something that will take some getting used to. Breuer was like a vault—slate floors, concrete everywhere, few windows; the new building is light-infused, bright, and transparent; rooms are separated by glass. Everything is open. It’s a more expansive atmosphere,” Rogak said.
Photo: Cornelia Stiles/BizBash
The cocktail and studio party decor included a bar and cocktail tables constructed from repurposed shipping crates—some were authentic crates from the museum, others were newly manufactured for the event.
The cocktail and studio party decor included a bar and cocktail tables constructed from repurposed shipping crates—some were authentic crates from the museum, others were newly manufactured for the event.
Photo: Cornelia Stiles/BizBash
The names of every artist who once had an exhibition in the Breuer building were handwritten on the walls of the third-floor dining space.
The names of every artist who once had an exhibition in the Breuer building were handwritten on the walls of the third-floor dining space.
Photo: BFA NYC
“We’re leaving our mark with all the artists who have graced the walls of this museum, and then bringing that overhead with the lanterns and bringing it to the tables and the centerpieces,” said Stark about the dining room decor, which included paper lanterns with the honorees’ names.
“We’re leaving our mark with all the artists who have graced the walls of this museum, and then bringing that overhead with the lanterns and bringing it to the tables and the centerpieces,” said Stark about the dining room decor, which included paper lanterns with the honorees’ names.
Photo: Cornelia Stiles/BizBash
Sculptural representations of different years in the life of the Breuer building, along with the names of that year’s exhibitions, served as the dining room centerpieces.
Sculptural representations of different years in the life of the Breuer building, along with the names of that year’s exhibitions, served as the dining room centerpieces.
Photo: BFA NYC
Peonies in pink tones added a pop of color to the tables’ black-and-white decor.
Peonies in pink tones added a pop of color to the tables’ black-and-white decor.
Photo: BFA NYC
Elvis Costello performed during dinner. In addition to the artists in attendance, gala guests included Nigel Barker, Henry Louis Gates, Jr., Padma Lakshmi, John McEnroe, and Hilary Rhoda.
Elvis Costello performed during dinner. In addition to the artists in attendance, gala guests included Nigel Barker, Henry Louis Gates, Jr., Padma Lakshmi, John McEnroe, and Hilary Rhoda.
Photo: BFA NYC
Guests dined on a pot-au-feu with squash, hen-of-the-woods mushrooms, and Brussels sprouts; branzino baked in parchment; and mocha and raspberry baked Alaska for dessert, by Olivier Cheng Catering and Events.
Guests dined on a pot-au-feu with squash, hen-of-the-woods mushrooms, and Brussels sprouts; branzino baked in parchment; and mocha and raspberry baked Alaska for dessert, by Olivier Cheng Catering and Events.
Photo: BFA NYC
Layered collages made from news clippings, photographs, catalog covers, and invitations from the Whitney’s exhibitions and events created a museum timeline that lined the wall of the party’s lounge space.
Layered collages made from news clippings, photographs, catalog covers, and invitations from the Whitney’s exhibitions and events created a museum timeline that lined the wall of the party’s lounge space.
Photo: Cornelia Stiles/BizBash
Playing off the moving theme, Stark created construction-inspired wall art, shaping utilitarian extension cords into closing phrases, such as “See you soon” and “Stay tuned.” As for the new space, Rogak sees a bright, busy future: “We anticipate a 70 percent increase in external events, in addition to our regular schedule of internal events and three major annual fund-raising events.”
Playing off the moving theme, Stark created construction-inspired wall art, shaping utilitarian extension cords into closing phrases, such as “See you soon” and “Stay tuned.” As for the new space, Rogak sees a bright, busy future: “We anticipate a 70 percent increase in external events, in addition to our regular schedule of internal events and three major annual fund-raising events.”
Photo: Cornelia Stiles/BizBash
The event featured a special installation by artist Will Pappenheimer, who designed an augmented reality mobile app titled Proxy, 5-WM2A. The virtual “drug” experience allowed guests to view the space along with trippy, hallucinatory graphics on their phones.
The event featured a special installation by artist Will Pappenheimer, who designed an augmented reality mobile app titled Proxy, 5-WM2A. The virtual “drug” experience allowed guests to view the space along with trippy, hallucinatory graphics on their phones.
Photo: Cornelia Stiles/BizBash
Brooklyn-based Flour Shop provided an assortment of sweet treats for the partygoers, including sugar cookies with the names of some of the artists spelled out in icing.
Brooklyn-based Flour Shop provided an assortment of sweet treats for the partygoers, including sugar cookies with the names of some of the artists spelled out in icing.
Photo: Susie Montagna
Guests could pose at the photo booth station provided by Smilebooth.
Guests could pose at the photo booth station provided by Smilebooth.
Photo: Cornelia Stiles/BizBash
The studio party featured a DJ set by Zen Freeman, who spun in front of a backdrop of archival newspaper headlines announcing the opening of the building in 1967.
The studio party featured a DJ set by Zen Freeman, who spun in front of a backdrop of archival newspaper headlines announcing the opening of the building in 1967.
Photo: BFA NYC
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.
Photo: Sean Twomey/2me Studios
After much research, the event's organizers chose to create a striking topiary at the entrance to the garden, incorporating MoMa's logo alongside sponsor Cartier's into a simple backdrop for the arrivals area.
After much research, the event's organizers chose to create a striking topiary at the entrance to the garden, incorporating MoMa's logo alongside sponsor Cartier's into a simple backdrop for the arrivals area.
Photo: Jika González for BizBash
YoungArts and III Points Presents Art Basel Miami Beach Music Series
YoungArts and III Points Presents Art Basel Miami Beach Music Series

A series of events drew more than 6,000 people to the National YoungArts Foundation campus during Art Basel. Programming included the YoungArts and III Points Presents Art Basel Miami Beach music series with artists such as FKA Twigs and James Blake; the gatherings took place in a tent on the YoungArts Campus.

Photo: Larry Marano/Getty Images for National YoungArts Foundation
The Teepee Project
The Teepee Project

The Teepee Project, featuring two 22-foot hand-painted teepees by artists Jen Stark and Misaki Kawai, were on display at Mondrian South Beach from December 2 to 14. The hotel launched the project with a dinner party on the property.

Photo: BFA NYC
'Paper' Magazine & Sprout by HP #BreakTheInternet Issue Release
'Paper' Magazine & Sprout by HP #BreakTheInternet Issue Release

Paper magazine celebrated its "Break the Internet" issue featuring Kim Kardashian at the parking garage event space 11 11 Lincoln Road. Title sponsor HP integrated its Sprout workstation into several activities for guests. The devices were preloaded with photos of the 200 guests, who could then place their face on content from the issue. Guests could also create their own propaganda to run for "President of the Internet," a feature in from the magazine. Another activity invited guests to fill out their own Mr. Mickey Questionnaire, a take on the "Reserved" feature by editorial director Mickey Boardman. Finally, guests could scan props such as fruit and flamingos to create “wish you were here” postcards. In addition, four artists created live art at the heads of each table using the devices.

Photo: Dimitrios Kambouris/Getty Images for Paper
'Paper' Magazine & Sprout by HP #BreakTheInternet Issue Release
'Paper' Magazine & Sprout by HP #BreakTheInternet Issue Release

For dinner, Manhattan Neon created the table runner, which incorporated press quotes from the likes of Vanity Fair, Time, CBS News, and others about Paper's "Break the Internet" issue. Jessica Boncutter from Bar Jules in San Francisco curated and designed the menu, which then was executed by Bill Hansen Catering.

Photo: Dimitrios Kambouris/Getty Images for Paper
BMW and Soho Beach House Art Talk
BMW and Soho Beach House Art Talk

Following a collaboration at Frieze London, BMW i and Soho Beach House again hosted an art talk and reception to mark Art Basel Miami Beach. DJ Brendan Fallis set up in front of drawings of the BMW i series electric cars at the December 2 event.

Photo: Venturelli/Getty Images for Soho Beach House
Art, Speed, and Design
Art, Speed, and Design

Street artist Mr. Brainwash painted a 2015 Maserati GranTurismo at the Art, Speed, and Design event hosted by Italian design house Pininfarina on December 6 at the luxury car showroom and art gallery Lou La Vie. Pininfarina is opening its first United States office in Miami and also used the event to show off its designs.

Photo: World Red Eye
Revolt Blended Cultures
Revolt Blended Cultures

Cars also factored into the Revolt Blended Cultures event held December 6 at Miami's Brisky Gallery. Guests who tweeted with the #MakeYourMark hashtag would trigger a paintball that splattered onto a canvas behind a Toyota Corolla. A screen displayed the Twitter handle of the guest as the paintball fired.

Photo: Marc Serota/Invision for Revolt/AP Images
Revolt Blended Cultures
Revolt Blended Cultures

The event for the youth-oriented TV music network also featured live painting, with artist Demont Pinder creating images of Trayvon Martin and Michael Brown, two unarmed black youths who were shot to death.

Photo: Marc Serota/Invision for Revolt/AP Images
1 Hotel & Homes South Beach V.I.P. Preview
1 Hotel & Homes South Beach V.I.P. Preview

Karla Conceptual Event Experiences catered a V.I.P. preview of 1 Hotel & Homes South Beach, a luxury development slated to open next year. The December 5 brunch included passed hors d'oeuvres such as fresh Florida avocado tartare over colorful tuber crisps with hackleback caviar and crème fraiche.

Photo: Michele Eve Photography for BizBash
1 Hotel & Homes South Beach V.I.P. Preview
1 Hotel & Homes South Beach V.I.P. Preview

For the preview, Plant the Future provided installations that covered the theme of nature as art. The theme worked well with 1 Hotel & Homes, which has an eco-friendly ethos.

Photo: Michele Eve Photography for BizBash
1 Hotel & Homes South Beach V.I.P. Preview
1 Hotel & Homes South Beach V.I.P. Preview

A floating terrarium installation by Plant the Future incorporated succulents and other flora set in sand. It overlooked a chalkboard that was marked with relevant event hashtags.

Photo: Michele Eve Photography for BizBash
AD Oasis
AD Oasis

Architectural Digest brought back its AD Oasis for the fourth year, this time designed by Thom Filicia. The outdoor lounge at the James Royal Palm hotel offered comforts such as foosball and mobile charging stations from AT&T Wireless as well as inspiring design such as the Sunbrella Rope installation.

Photo: Michele Eve Photography for BizBash
AD Oasis
AD Oasis

The AD Oasis hosted a full slate of programming December 4 to 6 and worked with art partners such as Indiewalls to create art on site. Artist Mike Serafino painted a vibrant beach scene from a space near the entrance of the event.

Photo: Michele Eve Photography for BizBash
AD Oasis
AD Oasis

Sponsor Caesarstone provided stone surfaces for the bars—as well as a custom ping-pong table. Bright blue paddles featured the company's logo as well as the event's logo.

Photo: Michele Eve Photography for BizBash
Third Element Launch
Third Element Launch

Miami Heat star Dwyane Wade hosted an event to launch his Third Element sneakers, which he designed with Alejandro Ingelmo and Li-Ning. Divine Delicacies created a cake replica of the gold-hued sneakers.

Photo: Bob Metelus Images
Third Element Launch
Third Element Launch

A number of performers, including a nearly nude model who sported the sneakers, provided outre entertainment for the 350 guests. The event was produced by Funkshion Productions.

Photo: Bob Metelus Images
Third Element Launch
Third Element Launch

The event, held at the Ritz-Carlton Residences Miami Beach, included aerialists, strolling tables, talking doorways, and other performers.

Photo: Bob Metelus Images
Heinken House Live Art Pyramid
Heinken House Live Art Pyramid

Located next to the Scope Miami Beach fair, the Heienken House Live Art Pyramid consisted of 12 walls that were painted by various artists over a six-day period. The structure measured more than 35 feet tall and featured the artists' names and Twitter handles.

Photo: Michele Eve Photography for BizBash
Bootsy Bellows Hotel
Bootsy Bellows Hotel

A colorful and well-stocked champagne cart made the rounds at a pool party at the Shore Club sponsored by Perrier-Jouët. The H.wood Group and John Terzian renamed the property the "Bootsy Bellows Hotel" and hosted a number of pop-up performances and events during Art Basel. The pool party was the final event on Sunday.

Photo: Michele Eve Photography for BizBash
One Thousand Museum Groundbreaking
One Thousand Museum Groundbreaking

Guests gathered for brunch and cocktails followed by the groundbreaking for the One Thousand Museum residential building, which is being designed by Zaha Hadid Architects. The walls of the space were covered in custom murals by Jona Cerwinske.

Photo: Michele Eve Photography for BizBash
Art & Architecture Experience Kickoff Party
Art & Architecture Experience Kickoff Party

Jona Cerwinske designed a custom DJ booth for the Art & Architecture Experience kickoff party on December 4, which preceded the One Thousand Museum groundbreaking.

Photo: Michele Eve Photography for BizBash
Art & Architecture Experience Kickoff Party
Art & Architecture Experience Kickoff Party

Petit Pois Events and Catering produced the party as well as the groundbreaking and created an ice bar that was used at both events.

Photo: Michele Eve Photography for BizBash
Swarovski Dinner
Swarovski Dinner

Swarovski hosted a dinner to celebrate its commissioned installation from architect Jeanne Gang, "Thinning Ice," for Design Miami. About 125 guests attended the Shiraz Events-designed December 2 event at Cecconi’s at Soho Beach House.

Photo: Venturelli/Getty Images for Soho Beach House
Swarovski Dinner
Swarovski Dinner

The tabletops had loose Swarovski crystals strewn across it, as well as Swarovski glitter box lanterns and crystal job lots in blue hues. Another crystal element: DJ Alex Merrell wore crystallized Swarovski headphones throughout the evening.

Photo: Venturelli/Getty Images for Soho Beach House
Official VH1 & Scope Party
Official VH1 & Scope Party

The Official VH1 & Scope Party, now in its third year, incorporated the event's plus-shaped logo into the stage design and lighting. VH1 and parent company Viacom produced the event, which was held at Mansion nightclub on December 5. The plus signs were made up of nexus light squares and would flash, show patterns, or change color to suit the music.

Photo: Michele Eve Photography for BizBash
Official VH1 & Scope Party
Official VH1 & Scope Party

Danish singer-songwriter Nabiha (pictured) performed at the show, as did Kasseem “Swizz Beatz” Dean.

Photo: Michele Eve Photography for BizBash
Official VH1 & Scope Party
Official VH1 & Scope Party

Sponsor AT&T invited guests to contribute to a digital graffiti wall at the Official VH1 & Scope Party.

Photo: Gary Rothstein/PictureGroup
Official VH1 & Scope Party
Official VH1 & Scope Party

Artist and calligrapher Aerosyn-Lex Mestrovic hand-painted hundreds of feet of Japanese synthetic paper, creating an art installation that event planners described as the longest continuous painting shown during this year's art fairs.

Photo: Jeff Daly/Picture Group
Official VH1 & Scope Party
Official VH1 & Scope Party

Sponsor Fiat revived a classic guessing game by inviting guests to estimate the number of beach balls crammed in its Fiat 500L model. The car company gave prizes to winners.

Photo: Michele Eve Photography for BizBash
Scope Miami Beach
Scope Miami Beach

Ronen Rental Boutique Event Furnishings provided the furniture at the VH1 lounge at Scope Miami Beach fair.

Photo: Courtesy of Ronen Rental Boutique Event Furnishings
Cibo Wine Bar South Beach Launch Party
Cibo Wine Bar South Beach Launch Party

The artist Mr. Brainwash finished an art installation at the launch party of new restaurant Cibo Wine Bar South Beach. He spray-painted over a collage of luggage tags marked with Miami's "MIA" airport code.

Photo: Liberty Group
Soho Beach House and White Cube Gallery Beachside Party
Soho Beach House and White Cube Gallery Beachside Party

Performers from Circ X entertained guests at the Soho Beach House and White Cube Gallery Beachside Party December 2.

Photo: Venturelli/Getty Images for Soho Beach House
Bombay Sapphire Artisan Series Celebration
Bombay Sapphire Artisan Series Celebration

Picture frames of various sizes and materials, along with product displays, made for an attractive press wall at the fifth annual Bombay Sapphire Artisan Series celebration, which took place at Soho Beach House on December 4. The Artisan Series is a competition for emerging visual artists and tied to Scope Miami Beach art fair.

Photo: Jamie McCarthy/Getty Images for Bombay Sapphire
Bombay Sapphire Artisan Series Celebration
Bombay Sapphire Artisan Series Celebration

Artfully designed bottles of Bombay Sapphire were displayed at the event. Samsung tablets provided information about the artists whose work appeared throughout Soho Beach House—as well as their favorite gin cocktail. The cocktail pairings were inspired by each of the 12 regional finalist’s cities.

Photo: Mike Coppola/Getty Images for Soho House
Bombay Sapphire Artisan Series Celebration
Bombay Sapphire Artisan Series Celebration

Actress Rosario Dawson presented her manager, Evan Hainey, with an on-brand birthday cake that used mini bottles of Bombay Sapphire as candle holders. The cake's inscription read, “Evan—You’re the BOMBay!”

Photo: Jamie McCarthy/Getty Images for Bombay Sapphire
Spike TV 'Framework' Event
Spike TV 'Framework' Event

Spike TV introduced its new furniture design competition show Framework at an event December 5 at W South Beach. The event featured eclectic furniture, including some pieces used from the show's set.

Photo: Michele Eve Photography for BizBash
Design Miami
Design Miami

Visitors to the 10th anniversary of Design Miami entered through an eye-catching pavilion from Minneapolis-based designer Jonathan Muecke. The entrance pavilion has become a signature of the event, and this year's design featured curved walls in bright monochromatic hues—red and green within and blue and yellow on the outside. The simplicity of the structure was designed as a visual respite from the stimulating environment of the fair inside.

Photo: Michele Eve Photography for BizBash
FriendsWithYou x Grey Area Pool Party
FriendsWithYou x Grey Area Pool Party

Guests could lounge on an unusual collection of pool floaties from Pool Party, a limited-edition collection of pool toys curated by Grey Area. The colorful collection was on display at an event December 5 at Soho Beach House.

Photo: Mike Coppola/Getty Images For Soho House
Chrome Hearts Miami Opening
Chrome Hearts Miami Opening

Chrome Hearts, a Los Angeles-based accessories, leather, and furniture company, opened a Miami store with an event December 3. It included a performance by Zoe Kravitz of Lolawolf and a DJ set by Atlanta DeCadenet-Taylor. Owners Laurie Lynn Stark and Richard Stark designed the interiors, including the counter and bar stools at its David’s Café.

Photo: Dimitrios Kambouris/Getty Images for Chrome Hearts
IWC Schaffhausen ''Timeless Portofino'' Gala
IWC Schaffhausen ''Timeless Portofino'' Gala

IWC Schaffhausen hosted the ''Timeless Portofino'' gala December 3 at the W South Beach hotel. The dinner was held in the ballroom, where guests could view a photo exhibition from photographer Peter Lindbergh.

Photo: Gustavo Caballero/Getty Images for IWC
In the dining room, David Stark Design hung 1,750 Edison lightbulbs from the ceiling. They formed numerals that helped guests find their seats among the sea of 417 tables.
In the dining room, David Stark Design hung 1,750 Edison lightbulbs from the ceiling. They formed numerals that helped guests find their seats among the sea of 417 tables.
Photo: Rob Bennett
Large graphic table numbers provided the bulk of the decor during the Cooper-Hewitt National Design Museum's National Design Awards gala in 2011.
Large graphic table numbers provided the bulk of the decor during the Cooper-Hewitt National Design Museum's National Design Awards gala in 2011.
Photo: Richard Patterson
Feminine Table Numbers and Potted Flowers
Feminine Table Numbers and Potted Flowers
LoLo Event Design offers hand-painted handkerchiefs that can serve as table numbers at a garden event. Set alongside flowers in a terra cotta pot, tables get a more casual feel than an elaborate formal centerpiece—just right for an alfresco event.
Photo: Studio Vitri
In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
In a section dubbed the 'damier lawn,' monogrammed bags sat atop a patchwork of grass and flowers.
In a section dubbed the "damier lawn," monogrammed bags sat atop a patchwork of grass and flowers.
Photo: Jeff Thomas/ImageCapture
Custom gobos incorporated the brand's vine design on its products.
Custom gobos incorporated the brand's vine design on its products.
Photo: Line 8 Photography
Guests dined at a long, dramatic table.
Guests dined at a long, dramatic table.
Photo: Line 8 Photography
Tall red curtains were pulled back to reveal the dining room at the end of cocktail hour.
Tall red curtains were pulled back to reveal the dining room at the end of cocktail hour.
Photo: Line 8 Photography
The entry was lined with stands topped by floral and ostrich feather arrangements.
The entry was lined with stands topped by floral and ostrich feather arrangements.
Photo: Line 8 Photography
Tables with candles and flowers dotted the cocktail area.
Tables with candles and flowers dotted the cocktail area.
Photo: Line 8 Photography
Flanked by blossoming white dogwood trees, the bar was the focal point of the cocktail area.
Flanked by blossoming white dogwood trees, the bar was the focal point of the cocktail area.
Photo: Line 8 Photography
A custom bar showcased Chivas bottles.
A custom bar showcased Chivas bottles.
Photo: Line 8 Photography
For the Oh Joy for Target launch party at a private residence in Beverly Hills earlier this year, Caravents turned patterns from the entertaining and party product collection into vinyl appliqués. The team applied them to the backs of ghost chairs to add on-brand pops of color to the event.
For the Oh Joy for Target launch party at a private residence in Beverly Hills earlier this year, Caravents turned patterns from the entertaining and party product collection into vinyl appliqués. The team applied them to the backs of ghost chairs to add on-brand pops of color to the event.
Photo: Paige Jones
Instead of hosting a show at the Mercedes-Benz Fashion Week tents in 2011, Lacoste hosted a dinner for 40 at its Fifth Avenue store. The Manhattan space was under construction, so the apparel brand dressed it up with a stained and varnished plywood table under the exposed ceilings and wires, and marked chairs simply with numbers instead of place cards.
Instead of hosting a show at the Mercedes-Benz Fashion Week tents in 2011, Lacoste hosted a dinner for 40 at its Fifth Avenue store. The Manhattan space was under construction, so the apparel brand dressed it up with a stained and varnished plywood table under the exposed ceilings and wires, and marked chairs simply with numbers instead of place cards.
Photo: Jamie McCarthy/WireImage.com
For last year's Costume Institute gala, which celebrated the exhibition “Punk: Chaos to Couture” with an overall punk-inspired look and feel, chairs at the dinner had cream fabric slip covers decorated with strips of black or pink grosgrain zippers.
For last year's Costume Institute gala, which celebrated the exhibition “Punk: Chaos to Couture” with an overall punk-inspired look and feel, chairs at the dinner had cream fabric slip covers decorated with strips of black or pink grosgrain zippers.
Photo: Billy Farrell/BFAnyc.com
The Schwarzkopf hair show in Los Angeles last year had a color-blocked look marked by bright, tropical shades. A canopy of colorful fringe hung over the event space, and ghost chairs were emblazoned with versions of the beauty brand's logo.
The Schwarzkopf hair show in Los Angeles last year had a color-blocked look marked by bright, tropical shades. A canopy of colorful fringe hung over the event space, and ghost chairs were emblazoned with versions of the beauty brand's logo.
Photo: Brian Leahy Photography
At the 2003 Angel Ball benefit for the G&P Foundation for Cancer Research in New York, On3's gift lounge included chairs decked with feathery angel wings. It made for striking decor, as well as a way to acknowledge and differentiate the highest-level sponsors.
At the 2003 Angel Ball benefit for the G&P Foundation for Cancer Research in New York, On3's gift lounge included chairs decked with feathery angel wings. It made for striking decor, as well as a way to acknowledge and differentiate the highest-level sponsors.
Photo: Alesandra Dubin/BizBash
For the Boston Ballet’s Balanchine Ball last year, Be Our Guest worked with Seaport Graphics to create custom chair decals for the clear surfaces, a striking decor element that also served as a surprise acknowledgment of the evening's honorees, Eleanor and Frank Pao.
For the Boston Ballet’s Balanchine Ball last year, Be Our Guest worked with Seaport Graphics to create custom chair decals for the clear surfaces, a striking decor element that also served as a surprise acknowledgment of the evening's honorees, Eleanor and Frank Pao.
Photo: Michael Blanchard Photography
For a wedding reception, YourBash set chairs with personalized gifts for guests in the event's color palette: individually-wrapped and branded handkerchiefs labeled “for your tears of joy.” After the gifts served their purpose on the big day, guests took them home as favors.
For a wedding reception, YourBash set chairs with personalized gifts for guests in the event's color palette: individually-wrapped and branded handkerchiefs labeled “for your tears of joy.” After the gifts served their purpose on the big day, guests took them home as favors.
Photo: David Michael Photography for YourBash
The Discovery Channel feted its new documentary, Frozen Planet, in New York in 2012 with a playful branded touch that also served as a fun takeaway: Among the array of penguin details the company brought into the Lincoln Center concert hall were plush stuffed toy penguins on each seat.
The Discovery Channel feted its new documentary, Frozen Planet, in New York in 2012 with a playful branded touch that also served as a fun takeaway: Among the array of penguin details the company brought into the Lincoln Center concert hall were plush stuffed toy penguins on each seat.
Photo: Jika González for BizBash
Earlier this year, the Design Industries Foundation Fighting AIDS’ annual Dining by Design benefit in New York included a New York Design Center vignette, designed by Kati Curtis, that used the chairs to make a statement: The idea was to play on gender stereotypes, placing traditionally male or female aesthetics side by side to underscore their difference and also unite them.
Earlier this year, the Design Industries Foundation Fighting AIDS’ annual Dining by Design benefit in New York included a New York Design Center vignette, designed by Kati Curtis, that used the chairs to make a statement: The idea was to play on gender stereotypes, placing traditionally male or female aesthetics side by side to underscore their difference and also unite them.
Photo: Gustavo Ponce for BizBash
At the 2011 Artists for Humanity “Have a Seat” benefit in Boston, the chairs themselves were a centerpiece of the design as well as the fund-raising effort: Each guest who attended received one of the chairs as a gift. The chairs then lived on in homes and offices all over the city as a conversation starter about the group’s mission.
At the 2011 Artists for Humanity “Have a Seat” benefit in Boston, the chairs themselves were a centerpiece of the design as well as the fund-raising effort: Each guest who attended received one of the chairs as a gift. The chairs then lived on in homes and offices all over the city as a conversation starter about the group’s mission.
Photo: Courtesy of Artists For Humanity
Discovery marked the 25th anniversary of its Shark Week in 2012 with a Beverly Hills party that included shark imagery as dramatic event decor—including as moving projections in the Beverly Hilton’s pool. In addition, custom upholstery showing Shark Week imagery decked chairs for a can’t-miss branding effect.
Discovery marked the 25th anniversary of its Shark Week in 2012 with a Beverly Hills party that included shark imagery as dramatic event decor—including as moving projections in the Beverly Hilton’s pool. In addition, custom upholstery showing Shark Week imagery decked chairs for a can’t-miss branding effect.
Photo: Courtesy of Discovery Communications
The nonprofit Studio in a School has a goal of bringing art into public schools. So to bring art right into its gala space in New York in 2008, the group splashed the canvas coverings of its chairs and tables, making them works reminiscent of Jackson Pollock pieces.
The nonprofit Studio in a School has a goal of bringing art into public schools. So to bring art right into its gala space in New York in 2008, the group splashed the canvas coverings of its chairs and tables, making them works reminiscent of Jackson Pollock pieces.
Photo: Mary Hilliard
Last year, luxury wedding business summit Engage took place in Asheville, North Carolina. On attendees chairs were custom clipboards and pencils from Gifts for the Good Life. Notepads by Trisha Hay Design encouraged guests to jot their 'top takeaways” from the event's speakers.
Last year, luxury wedding business summit Engage took place in Asheville, North Carolina. On attendees chairs were custom clipboards and pencils from Gifts for the Good Life. Notepads by Trisha Hay Design encouraged guests to jot their "top takeaways” from the event's speakers.
Photo: Allan Zepeda
The Natural History Museum of Los Angeles County opened its new 14,000-square-foot Dinosaur Hall in 2011. In keeping with the new facility’s more than 300 fossils, 20 dinosaur skeletons, and multimedia interactive exhibits, the event got a dinosaur-hunting theme, with on-theme hats hanging on chairs as takeaways.
The Natural History Museum of Los Angeles County opened its new 14,000-square-foot Dinosaur Hall in 2011. In keeping with the new facility’s more than 300 fossils, 20 dinosaur skeletons, and multimedia interactive exhibits, the event got a dinosaur-hunting theme, with on-theme hats hanging on chairs as takeaways.
Photo: Danny Moloshok
A Billabong and Element store opened in New York's Times Square in 2006 with an after-party that put the marketing message just about everywhere. For instance, guests sat on chairs made from de-wheeled skateboards.
A Billabong and Element store opened in New York's Times Square in 2006 with an after-party that put the marketing message just about everywhere. For instance, guests sat on chairs made from de-wheeled skateboards.
Photo: BizBash
The Robin Hood Foundation used IML devices to solicit donations from its dinner guests in 2010. To make them easy to find, the New York nonprofit created branded pockets that were attached to the legs of chairs.
The Robin Hood Foundation used IML devices to solicit donations from its dinner guests in 2010. To make them easy to find, the New York nonprofit created branded pockets that were attached to the legs of chairs.
Photo: Keith Sirchio for BizBash
13. Use It as Decor
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
The design concept touched all areas of Skylight SoHo's 15,000-square-foot interior, including the hallway, which Target remodeled into a Parisian-style boulevard with lampposts, painted illustrations of buildings, and trees surrounded by benches.
The design concept touched all areas of Skylight SoHo's 15,000-square-foot interior, including the hallway, which Target remodeled into a Parisian-style boulevard with lampposts, painted illustrations of buildings, and trees surrounded by benches.
Photo: Nilaya Sabnis
Fascinoscope Metrosaintlaurent Photo Cindy Boyce Quartier Des Spectacles
Photo: Cindy Boyce
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'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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In February, Mindy Weiss and Wedding Paper Divas feted their social stationery collaboration with a Los Angeles party meant to show off specific wedding trends represented in the new collection. Among them was Chinoiserie, represented at the event in an area decked with upturned blue parasols strung overhead.
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Made by Meg catered the luncheon at a tabletop decorated with boldly colored ribbons and Munchkin products.
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In November, when it was springlike in Los Angeles, baby brand Munchkin hosted a luncheon for bloggers, event planners, and influential mothers at the James Cagney estate. Jeannie Savage of Details Details designed the event with vibrant colors as well as Munchkin products and toys throughout the space.
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'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
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‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
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The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
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Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
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