On the first floor, nearly all fixtures—including furniture rentals from Blueprint—were gold.
Photo: Yen Chen Photography
Culinary Eye handled catering and created a branded doughnut wall with gold pegs.
Photo: Yen Chen Photography
Downstairs, the catering selections were inspired by international street foods. Stations offered made-to-order tamales, tacos, and Cuban sandwiches.
Photo: Yen Chen Photography
On the first floor, everything on the catering menu was "passed and mini," Lyons said. Items included salads, steaks, and mashed potatoes.
Photo: Marcie Lynn Photography
Gatsby Entertainment provided human statues who were spray-painted in gold to underscore the money-inspired theme.
Photo: Steve Maller Photography
Illuminated high-boy tables were decorated with graffiti-style numbers and mathematical symbols.
Photo: Steve Maller Photography
Numbers and symbols also appeared on columns.
Photo: Yen Chen Photography
Guests left with "the Kit," a box that contained a sleep mask, Advil, chocolate, a Kind snack bar, and Emergen-C, "just in case they had a little hangover," said Lyons. There was also a late-night churros station.
Photo: Marcie Lynn Photography
Guest Amenities: Pitchfork Music Festival
Whole Foods had a miniature market at Pitchfork Music Festival, which took place July 17 to 19 at Chicago's Union Park. The market offered fruits and snacks, as well as sunscreen, hair ties and bobby pins, and scented sprays. The station encouraged guests to take advantage of the free perks with a sign that read "Refresh yourself before you wreck yourself."
Photo: Barry Brecheisen for BizBash
A logo gobo spelled out the Culinary Road Trip event concept, as well as the host and sponsor.
Photo: Kat Goduco Photography
The aim was to recreate various locations around the country within one Los Angeles venue to mimic a road trip experience.
Photo: Kat Goduco Photography
Signs identified each represented region and its population.
Photo: Kat Goduco Photography
Guests received a so-called road map that explained the experience and the restaurants involved.
Photo: Kat Goduco Photography
Attendees posed with a Honda in front of a green screen that made their photo session look like snaps from a road trip.
Photo: Kat Goduco Photography
The event recreated the experience at Gino’s East in Chicago, where marker art covers the walls.
Photo: Kat Goduco Photography
A projection of the Chrysler building shone behind the setup for New York's Black Seed Bagels.
Photo: Kat Goduco Photography
