The Watermill Center's 23rd annual benefit took place July 30 in the Hamptons. Located on the graveled west terrace was the Bruce High Quality Foundation's towering, 35-foot inflatable MIG fighter jet. The installation, called "A Smack and Then Nothing," was meant to project a sense of breathing despite being nose down, frozen in a point of contact into the earth. Surrounding the inflatable were performers on six high-backed platforms.
The annual Time 100 Gala took place April 24 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York. The gala featured hanging portraits of the honorees from the issue, which features the magazine's picks for the 100 most influential people in the world.
As part of a new P.S.A. campaign, American Airlines, Stand Up To Cancer (SU2C), and Marvel Studios unveiled a custom-wrapped American Airlines aircraft April 23 at Los Angeles International Airport. The graphic, which is more than 50 feet long, depicts characters from Avengers: Infinity War alongside the SU2C logo, images of SU2C researchers, and images of American Airlines employees who are cancer survivors. Solo Graphix created the custom-wrapped graphic for the plane, which will fly to and from New York and Los Angeles. Lindeman & Associates designed the creative.
To promote the second season of its anthology series Genius: Picasso, National Geographic partnered with RadicalMedia to create an immersive experience inspired by the famous abstract artist. The event, which was open to the public April 19 to 22 in a raw space in New York, featured an installation with “live-action filters” that represented Picasso’s blue and rose periods. The “filters” were created through the use of lighting, color, and textures, which made photos look like a painting. Visitors could dress up in painted clothing items and pose behind screens.
Visitors could walk between the layers of an anamorphic cubist-inspired painting.
The latest edition of Goldenvoice’s Coachella Music and Arts Festival took place over two weekends from April 13 to 22 in Indio, California. To encourage guests to engage via social media, Pandora partnered with the Visionary Group to create colorful photo ops at every step of the T-Mobile Indio Innovation, a pool party sponsored by the wireless network operator. In a nod to Gerald—the piñata that event headliner Dillon Francis often features in his social-media streams—event producers created an eight-foot-tall replica of the creature. During Francis's performance, smoke bombs erupted from the structure, releasing mini magenta Geralds.
The Absolut Open House—which was produced by MKG—featured a colorful LED dance floor, a rainbow photo op, and a branded bar. The vibrant space was themed "Naturally Proud," which was meant to evoke both the Absolut Lime brand messaging as well as the brand's acceptance of all cultures, races, and sexualities.
At the W Village Experience at the Safari Camp Grounds, Marriott gave rewards members the chance to stay at one of four yurts. A greenery-heavy yurt was meant to evoke the W's Bali hotel, while the others were designed to resemble the brand's Hollywood, Barcelona, and Dubai properties.
The Los Angeles edition of the 29th annual Glaad Media Awards took place April 12 at the Beverly Hilton. The event, produced by IMG Productions, partnered with Ketel One Vodka, which placed vodka and soda at each table so guests could make their own cocktails during the show. Olympian Adam Rippon showcased the process at the beginning of the evening.
Gilead was a new sponsor this year. The biopharmaceutical company had a photo booth with images printed on-site; guests could then post their photo on a wall and write messages about how they will help end H.I.V./AIDS in the United States. Gilead representatives were also on hand to discuss the company's initiatives.
Fashion and denim brand Diesel brought its signature lifestyle event to Canada for the first time April 12 in Toronto. The event, which was designed by Candice & Alison, featured a hanging art installation at the entrance that was created with condoms filled with water and red food coloring.
