The Source awards brought the bling to Miami last weekend with three days of parties celebrating a show that has come to be known as the Super Bowl of hip-hop.
Dave Mays, president and chief executive officer of The Source magazine, hired New York-based 5W Public Relations to publicize the awards show weekend. It kicked off with an invitation-only opening night reception at the Parrot Jungle Island. At the event, which was sponsored by Burger King, Boost Mobile, and Electronic Arts Media, guests sipped specialty cocktails made with Seagram's gin in lime, orange, and cranberry flavors, and posed for photos with Parrot Jungle's resident creepy-crawly and cute and cuddly creatures. DJs from Miami's own 103.5 the Beat kept the crowd moving with nonstop hip-hop, graffiti artist Jona demonstrated his techniques on canvas, and break-dance group Syndigcato performed. Armed only with a square of linoleum and some kneepads, the Miami-based B-boys wowed the crowd with old-school moves like the caterpillar, the robot, and some amazing head spins.
On Sunday evening, the streets surrounding the James L. Knight Center were jammed with Hummers and Escalades but inside it was all about Pontiac, the show's sponsor. The latest models flanked both sides of the main stage, set against a backdrop that resembled a silvery honeycomb and had a futuristic, spacelike look mixed with a hint of retro 70's. In the V.I.P. lounge located just off the awards stage, celebrity presenters steadied their nerves and winners celebrated their victories with shots served from a huge sculpted ice bar, branded with sponsor Bacardi's logo and lit in a gold hue from within.
—Stephen Bridges
Dave Mays, president and chief executive officer of The Source magazine, hired New York-based 5W Public Relations to publicize the awards show weekend. It kicked off with an invitation-only opening night reception at the Parrot Jungle Island. At the event, which was sponsored by Burger King, Boost Mobile, and Electronic Arts Media, guests sipped specialty cocktails made with Seagram's gin in lime, orange, and cranberry flavors, and posed for photos with Parrot Jungle's resident creepy-crawly and cute and cuddly creatures. DJs from Miami's own 103.5 the Beat kept the crowd moving with nonstop hip-hop, graffiti artist Jona demonstrated his techniques on canvas, and break-dance group Syndigcato performed. Armed only with a square of linoleum and some kneepads, the Miami-based B-boys wowed the crowd with old-school moves like the caterpillar, the robot, and some amazing head spins.
On Sunday evening, the streets surrounding the James L. Knight Center were jammed with Hummers and Escalades but inside it was all about Pontiac, the show's sponsor. The latest models flanked both sides of the main stage, set against a backdrop that resembled a silvery honeycomb and had a futuristic, spacelike look mixed with a hint of retro 70's. In the V.I.P. lounge located just off the awards stage, celebrity presenters steadied their nerves and winners celebrated their victories with shots served from a huge sculpted ice bar, branded with sponsor Bacardi's logo and lit in a gold hue from within.
—Stephen Bridges
Hip-hop celebrities posed with the Seagram's Girls before entering the Source awards weekend welcome reception at Parrot Jungle Island.
DJs from 103.5 the Beat spin hip-hop for the industry crowd.
The boys from Syndigcato showed their best old-school break-dance moves to the crowd.
Graffiti Artist Jona kept the urban flavor going at the Source awards weekend kickoff party.
