It was a visual-effects extravaganza. For FQ Magazine's second-anniversary party, Hilary Drennan, event coordinator at Kontent Publishing Group, publisher of the magazine, enlisted image-projection specialists Boombox Marketing to transform Trinity Studios into a baroque Russian palace. Think of the Catherine Palace in St. Petersburg, Russia, and you'll have an idea of how it looked. Drennan chose the Russian theme to tie in with the fashion feature in FQ's fall issue. "As we all know, Russia was one of the key inspirations around the world for the fall 2005 collections," Drennan said.
The visual-effects fun got started outside the cavernous space. Using multiple projectors, Boombox beamed imagery onto the front of the building, producing the effect of a castle exterior. Inside, past the flag-bearing Kontent staffers who flanked the red carpeted entrance, the projections continued, only here the impression was of a well-decorated castle interior—albeit one with a modern touch. A stationary, establishing image created the illusion that the walls were finished in ornate red and gold wallpaper, and against this backdrop gold-coloured picture frames were projected. Here's where things really got interesting: within the picture frames, the projection system alternately displayed stationary images of Renaissance paintings, sponsor logos, and archival video of fashion shows reported on in the pages of FQ.
The overall effect left guests wide-eyed with amazement. "Wow," said David Hopley, a public relations executive and party guest. "How do you top this?"
McNabb Roick Events did its best to hold up its end of the decor assignment, creating lounges with chic daybeds from Signature Rentals and topping the dining tables with mini candelabras imported from England. The candelabras had a clear acrylic base and were etched with white designs to give them a classic appearance. McNabb also created bars using a semicircle design with shelves and soaring floral arrangements for backdrops, and it hired a model to pose as a statue in a fountain in the centre of the room.
The visual-effects fun got started outside the cavernous space. Using multiple projectors, Boombox beamed imagery onto the front of the building, producing the effect of a castle exterior. Inside, past the flag-bearing Kontent staffers who flanked the red carpeted entrance, the projections continued, only here the impression was of a well-decorated castle interior—albeit one with a modern touch. A stationary, establishing image created the illusion that the walls were finished in ornate red and gold wallpaper, and against this backdrop gold-coloured picture frames were projected. Here's where things really got interesting: within the picture frames, the projection system alternately displayed stationary images of Renaissance paintings, sponsor logos, and archival video of fashion shows reported on in the pages of FQ.
The overall effect left guests wide-eyed with amazement. "Wow," said David Hopley, a public relations executive and party guest. "How do you top this?"
McNabb Roick Events did its best to hold up its end of the decor assignment, creating lounges with chic daybeds from Signature Rentals and topping the dining tables with mini candelabras imported from England. The candelabras had a clear acrylic base and were etched with white designs to give them a classic appearance. McNabb also created bars using a semicircle design with shelves and soaring floral arrangements for backdrops, and it hired a model to pose as a statue in a fountain in the centre of the room.
Boombox Marketing projected images on interior walls at Trinity Studios during Kontent Publishing Group's second-anniversary party for FQ Magazine.
McNabb Roick Events brought in a model to pose as a statue in a fountain in the centre of the room.
Iceculture created a DJ booth on a platform at the back of the room.
McNabb Roick created bars using a semicircle design with shelves and soaring floral arrangements for backdrops.
