Motorola’s first Motofwrd competition invited college students from around the country to envision the future of technology and communications. Five hundred enterprising techies obliged, and the top four finalists were honored at an appropriately futuristic-looking event at Newspace. Valerie Di Maria, Motorola’s corporate vice president of communications and public affairs, worked with KSE Productions’ Kenny Eggerl to produce the event.
Eggerl designed an intimate yet futuristic awards reception. A triangular stage flanked by gigantic video screens held four trophy stands, and the unconventional podium was a metal surface suspended from the ceiling. Fuchsia cushions covered white benches under lit with Colorblaster LED lights in shades of fuchsia and blue.
Initially, Eggerl envisioned a theater-in-the-round format, but decided that the event’s speakers wouldn’t want to spin around to address the audience. “So we nixed that idea and [instead] surrounded them halfway with video screens,” he said.
Tentation served hors d’oeuvres such as lobster rolls, rice-crusted tuna squares, tuna skewered on sugarcane pieces with coconut milk and sambal sauce, and tuna tartare with red flying fish roe and wasabi guacamole.
The treats were elegantly presented on four-tiered glass trays suspended from the ceiling. Unfortunately, an unwitting guest bumped into one of the displays, causing it to sway and, as a result, some of the plated goodies crashed to the ground. After that, Eggerl and a few caterwaiters dismantled the displays and passed the plates by hand.
“Everybody is very nervous about those things,” Eggerl admitted, “so we decided to just take them down. But I’ll try it again. Some other event, some other way.”
—Erika Rasmusson Janes
Photos: Jeff Thomas/ImageCapture (trays, podium)
Related Stories
Motorola Launch Has Legs (and Headless Mannequins)
Motorola Previews Products With Audio Tour
Motorola Launches Phones With Sleek, Chic Displays
Eggerl designed an intimate yet futuristic awards reception. A triangular stage flanked by gigantic video screens held four trophy stands, and the unconventional podium was a metal surface suspended from the ceiling. Fuchsia cushions covered white benches under lit with Colorblaster LED lights in shades of fuchsia and blue.
Initially, Eggerl envisioned a theater-in-the-round format, but decided that the event’s speakers wouldn’t want to spin around to address the audience. “So we nixed that idea and [instead] surrounded them halfway with video screens,” he said.
Tentation served hors d’oeuvres such as lobster rolls, rice-crusted tuna squares, tuna skewered on sugarcane pieces with coconut milk and sambal sauce, and tuna tartare with red flying fish roe and wasabi guacamole.
The treats were elegantly presented on four-tiered glass trays suspended from the ceiling. Unfortunately, an unwitting guest bumped into one of the displays, causing it to sway and, as a result, some of the plated goodies crashed to the ground. After that, Eggerl and a few caterwaiters dismantled the displays and passed the plates by hand.
“Everybody is very nervous about those things,” Eggerl admitted, “so we decided to just take them down. But I’ll try it again. Some other event, some other way.”
—Erika Rasmusson Janes
Photos: Jeff Thomas/ImageCapture (trays, podium)
Related Stories
Motorola Launch Has Legs (and Headless Mannequins)
Motorola Previews Products With Audio Tour
Motorola Launches Phones With Sleek, Chic Displays
At Motorola’s Motofwrd contest awards ceremony, a triangular stage flanked by gigantic video screens held four trophy stands.
Tentation’s plated lunches were elegantly presented on four-tiered glass trays suspended from the ceiling.
Tentation served rice-crusted tuna squares, tuna skewered on sugarcane stalks with coconut milk and sambal sauce, and tuna tartare with red tobiko and wasabi guacamole.
KSE Productions suspended the podium from the ceiling.
