Adidas Stages Surreal Show
For Y-3—Yohji Yamamoto’s collection for Adidas—Etienne Russo of Belgium-based Villa Eugenie, Paris- and New York- based event production company OBO, and Michael Brown of Lot71 created a surreal design in the waterfront, garagelike area of Pier 40. Running parallel to the waterfront promenade, the white runway had six built-in conveyor belts that moved in different directions. As the models stood on the moving belts—looking like mannequins in an assembly line—three barges loaded with vertically-positioned fluorescent lights silently steered their way toward the event, reaching the pier at the show’s blackout finale.
Malandrino Models Climb Cool Construction
An industrial look pervaded the Roseland Ballroom for Catherine Malandrino’s show. SPEC Entertainment designed and produced a set using scaffolding—a trilevel structure, complete with staircases—that rose more than 28-feet high to serve as a grid-shaped backdrop for the presentation. Each of the 36 models emerged from a portal in the structure, followed spot lights down the runway, turned around, and returned to fill in a section of the grid. As an additional dramatic effect, the stacked display of models featured flashing strobe lights. Philippe Cerceau designed the lighting scheme, Kadan Productions provided technical direction, Design One installed lighting units, and Scharff Weisberg supplied lighting equipment.
Vena Cava Sows a Park
Faux greenery at Bryant Park—that was the setting for designers Lisa Mayock and Sophie Buhai’s Vena Cava line, held in the UPS-sponsored section of the tents and produced by Syndicate. Independent set designer Andrew Ondrejcak interpreted a garden party environment, with models set amid the greenery, which included a fake lawn and hedges. Models made the most of the outdoorlike space and lounged, sketched—even shucked corn—all without a traditional runway, and editors got a chance to get a closer look at the clothes.
Marc Follows a Different Path
Marc Jacobs’ models walked along a crooked, bright green runway—evocative of a grassy trail that led out from a backdrop of rolling silver mountains and clouds. The jagged-edge platform wended its way out some 250 feet. Set designer Stefan Beckman created the dreamy landscape for Jacobs and incorporated different elevations into the unorthodox runway. Underneath the green pathway, 500,000 clear cellophane-wrapped blue hard candies shimmered for a watery effect. KCD served as the executive producer for the presentation, which included lighting by JKLD.
DDCLab Boasts Futuristic Runway
Los Angeles-based Keith Greco of Greco Decor designed and built the sets for all the Red Bull-sponsored shows (with technical production from Kadan Productions) held at the Nokia Theater. His most innovative design was a modern set for Savania Davies-Keiller and Roberto Crivello’s eco-friendly line DDCLab. The futuristic interpretation of the collection’s “Shiny Pretty Thing” theme included polycarbonate pieces hanging from the ceiling to frame both sides of the runway and display projections of New York’s streets and urban landscapes. To get the attention of the audience (and to startle them), larger panels at the runway’s entrance tilted forward suddenly, signaling the start of the show. Greco, Pam Rocks of Montreal-based Moment Factory, and lighting designer Nol van Genuchten collaborated on the project.
Stemp Show Has Hints of Home
The runway design at another show in the Nokia Theater, for Sue Stemp, reflected the British-born designer’s colorful collection and created a more intimate setting for the presentation. Three freestanding screens enclosed the runway and the seating area and Greco used projections (inspired by wallpaper patterns), wainscoting, and arched doorlike cutouts on the screens to imitate the room of a private home.
Heatherette Has Island-Inspired Set Design
The always-audacious Heatherette label went island-crazy this year with a beachy backdrop and grass skirt-clad entertainers performing break dancing moves down the runway. Celebrities- and socialites-turned-models strutted with props that ranged from a frothy milkshake to a bottle of booze. The runway itself was white with yellow dashes, mimicking a landing strip—appropriate, considering the set featured a palm tree-studded seascape with a giant white prop plane pasted over it.
—Mark Mavrigian, Anna Sekula & Courtney Thompson
Posted 09.20.06
Photos: Stratton McCrady Photography (Y-3), Bryan Bedder/Getty Images (Catherine Malandrino), Frazer Harrison/Getty Images (Vena Cava), Andrew H. Walker /Getty Images (Marc Jacobs), Dan Lecca (DDCLab), Scott Wintrow/Getty Images (Sue Stemp), Mark Mainz/Getty Images (Heatherette)
Related Stories
Miss Sixty Walks Models Down Guggenheim Spiral
Rock & Republic Puts Up Big Set in Short Time
Mercedes-Benz Back as Fashion Week Sponsor
10 Smart (and Peppy) Ideas From Fashion Week
For Y-3—Yohji Yamamoto’s collection for Adidas—Etienne Russo of Belgium-based Villa Eugenie, Paris- and New York- based event production company OBO, and Michael Brown of Lot71 created a surreal design in the waterfront, garagelike area of Pier 40. Running parallel to the waterfront promenade, the white runway had six built-in conveyor belts that moved in different directions. As the models stood on the moving belts—looking like mannequins in an assembly line—three barges loaded with vertically-positioned fluorescent lights silently steered their way toward the event, reaching the pier at the show’s blackout finale.
Malandrino Models Climb Cool Construction
An industrial look pervaded the Roseland Ballroom for Catherine Malandrino’s show. SPEC Entertainment designed and produced a set using scaffolding—a trilevel structure, complete with staircases—that rose more than 28-feet high to serve as a grid-shaped backdrop for the presentation. Each of the 36 models emerged from a portal in the structure, followed spot lights down the runway, turned around, and returned to fill in a section of the grid. As an additional dramatic effect, the stacked display of models featured flashing strobe lights. Philippe Cerceau designed the lighting scheme, Kadan Productions provided technical direction, Design One installed lighting units, and Scharff Weisberg supplied lighting equipment.
Vena Cava Sows a Park
Faux greenery at Bryant Park—that was the setting for designers Lisa Mayock and Sophie Buhai’s Vena Cava line, held in the UPS-sponsored section of the tents and produced by Syndicate. Independent set designer Andrew Ondrejcak interpreted a garden party environment, with models set amid the greenery, which included a fake lawn and hedges. Models made the most of the outdoorlike space and lounged, sketched—even shucked corn—all without a traditional runway, and editors got a chance to get a closer look at the clothes.
Marc Follows a Different Path
Marc Jacobs’ models walked along a crooked, bright green runway—evocative of a grassy trail that led out from a backdrop of rolling silver mountains and clouds. The jagged-edge platform wended its way out some 250 feet. Set designer Stefan Beckman created the dreamy landscape for Jacobs and incorporated different elevations into the unorthodox runway. Underneath the green pathway, 500,000 clear cellophane-wrapped blue hard candies shimmered for a watery effect. KCD served as the executive producer for the presentation, which included lighting by JKLD.
DDCLab Boasts Futuristic Runway
Los Angeles-based Keith Greco of Greco Decor designed and built the sets for all the Red Bull-sponsored shows (with technical production from Kadan Productions) held at the Nokia Theater. His most innovative design was a modern set for Savania Davies-Keiller and Roberto Crivello’s eco-friendly line DDCLab. The futuristic interpretation of the collection’s “Shiny Pretty Thing” theme included polycarbonate pieces hanging from the ceiling to frame both sides of the runway and display projections of New York’s streets and urban landscapes. To get the attention of the audience (and to startle them), larger panels at the runway’s entrance tilted forward suddenly, signaling the start of the show. Greco, Pam Rocks of Montreal-based Moment Factory, and lighting designer Nol van Genuchten collaborated on the project.
Stemp Show Has Hints of Home
The runway design at another show in the Nokia Theater, for Sue Stemp, reflected the British-born designer’s colorful collection and created a more intimate setting for the presentation. Three freestanding screens enclosed the runway and the seating area and Greco used projections (inspired by wallpaper patterns), wainscoting, and arched doorlike cutouts on the screens to imitate the room of a private home.
Heatherette Has Island-Inspired Set Design
The always-audacious Heatherette label went island-crazy this year with a beachy backdrop and grass skirt-clad entertainers performing break dancing moves down the runway. Celebrities- and socialites-turned-models strutted with props that ranged from a frothy milkshake to a bottle of booze. The runway itself was white with yellow dashes, mimicking a landing strip—appropriate, considering the set featured a palm tree-studded seascape with a giant white prop plane pasted over it.
—Mark Mavrigian, Anna Sekula & Courtney Thompson
Posted 09.20.06
Photos: Stratton McCrady Photography (Y-3), Bryan Bedder/Getty Images (Catherine Malandrino), Frazer Harrison/Getty Images (Vena Cava), Andrew H. Walker /Getty Images (Marc Jacobs), Dan Lecca (DDCLab), Scott Wintrow/Getty Images (Sue Stemp), Mark Mainz/Getty Images (Heatherette)
Related Stories
Miss Sixty Walks Models Down Guggenheim Spiral
Rock & Republic Puts Up Big Set in Short Time
Mercedes-Benz Back as Fashion Week Sponsor
10 Smart (and Peppy) Ideas From Fashion Week