Donna Karan’s Madison Avenue flagship store bustled last Thursday night as 275 mostly black-clad guests—socialites and well-known actresses among them—squeezed into the retail space and its open air rock garden during the launch party for Gold, the designer’s latest fragrance. A team from Donna Karan International, headed by Aliza Licht, vice president of global public relations, Jacki Bouza, vice president of global marketing and advertising, and Molly Goeller, senior marketing manager for global licensing, worked with SC3 Group’s Angela Giannopoulos to create an event which reflected the designer’s signature aesthetic through its use of a black and gold color palette.SC3 Group transformed two levels of the airy three-story boutique into lounge areas with the addition of Studio 3’s black couches, oversized pillows, and tall black candles. Giannopoulos also covered black fabric wall panels with shimmering gold leaf paint in abstract patterns, while JKLD warmed the space with the addition of golden lighting and bare branch patterns projected onto the floor. Short arrangements of white Casablanca lilies—echoing the fragrance’s top note—dotted the venue, while 14- to 16-foot-tall petrified yucca roots towered over the crowd.
A gold bead installation, inspired by Robert Lee Morris’s design for the scent’s bottle, hung from the second story ceiling. Gold beads and flecks even dotted New York Caterers’ hors d’oeuvres trays, though the male-only catering staff stuck to a black-on-black ensemble.
Throughout the store Donna Karan’s in-house visual team showcased black and gold clothing from the designer’s latest capsule collection, which was inspired by the fragrance. Event organizers avoided cluttering the store with gift bags; instead, they produced clever Gold-scented suede wrap bracelets to subtly incorporate the fragrance into the event.
—Sara Neuffer
Posted 10.18.06
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A gold bead installation, inspired by Robert Lee Morris’s design for the scent’s bottle, hung from the second story ceiling. Gold beads and flecks even dotted New York Caterers’ hors d’oeuvres trays, though the male-only catering staff stuck to a black-on-black ensemble.
Throughout the store Donna Karan’s in-house visual team showcased black and gold clothing from the designer’s latest capsule collection, which was inspired by the fragrance. Event organizers avoided cluttering the store with gift bags; instead, they produced clever Gold-scented suede wrap bracelets to subtly incorporate the fragrance into the event.
—Sara Neuffer
Posted 10.18.06
Related Stories
Banderas Hosts Fragrant Launch
Scent Launches With Modern Dance
Events Are Going for Gold