Starting off February’s Fashion Week (albeit beyond the tents at Bryant Park) was Miss Sixty, the Italian label that made an impact in September as the first fashion show to use the Guggenheim’s spiral ramps. This year the brand took over an unoccupied floor in downtown office building 7 World Trade Center—again becoming the first to use the venue for a runway show. (In September, Calvin Klein used a floor in the same building for its after-party.) To avoid distracting guests from the 360-degree view of the city, Scott Pask, the set designer behind Broadway shows such as The Pillowman and Sweet Charity, kept the decor simple for his first fashion show, using key pieces and minimal accents to enhance the space. Produced by AO Production for Miss Sixty director of public relations and marketing Emily Liu, the event drew hundreds of guests, including Adrien Brody, Sophie Dahl, and Margherita Missoni.
—Anna SekulaPhotos: Dan Lecca (runway floor, Eve), Dimitrios Kambaris for WireImage (runway model)
—Anna SekulaPhotos: Dan Lecca (runway floor, Eve), Dimitrios Kambaris for WireImage (runway model)
Instead of blocking the view, Miss Sixty's runway ran parallel to the windows overlooking the city.
The runway, set up along the eastern side of the building, was inspired by the bottle-glass sidewalks of SoHo and featured a clear acrylic surface backlit with high-intensity LEDs.
Curvilinear aluminum walls, which acted as partitions between the show space and the after-party, showcased a purple pansy motif that echoed the invitation envelope's design.
The floral pattern extended to pansy-shaped projections on the floor.
During the after-party, Eve performed on a stage at the northwest corner of the floor, blocking as little of the view as possible.
