Models wearing wildly inventive cardboard and paper costumes showcasing Europe’s cultural and tourism highlights for 2007 descended a staircase at the Brasserie Restaurant on January 30. The spectacle—a playful spoof on the then-imminent Fashion Week—was part of the European Travel Commission’s kick-off party for travel journalists.
A figure wearing a bowler hat and holding an apple represented a new Rene Magritte museum in Brussels. A colorful medieval knight signified Sibiu, an 800-year-old city in Romania’s Transylvania region recently named a 2007 Cultural Capital of Europe, and a grand piano that opened up to reveal musical instruments and release a shower of confetti was a nod to a classical music festival in Bucharest this September. (Both costumes honored the recent admittance of event co-sponsor Romania into the European Union.)
“We wanted to get journalists dreaming about Europe and what they should be seeing,” said Robin Massee of Massee Productions, who worked closely with Conrad van Tiggelen, chairman of the European Travel Commission and Netherlands tourism board director, to produce the event. “We usually have PowerPoint and people speaking.”
—Sharon McDonnell
Posted 02.13.07
Photos: Courtesy of Talisman
A figure wearing a bowler hat and holding an apple represented a new Rene Magritte museum in Brussels. A colorful medieval knight signified Sibiu, an 800-year-old city in Romania’s Transylvania region recently named a 2007 Cultural Capital of Europe, and a grand piano that opened up to reveal musical instruments and release a shower of confetti was a nod to a classical music festival in Bucharest this September. (Both costumes honored the recent admittance of event co-sponsor Romania into the European Union.)
“We wanted to get journalists dreaming about Europe and what they should be seeing,” said Robin Massee of Massee Productions, who worked closely with Conrad van Tiggelen, chairman of the European Travel Commission and Netherlands tourism board director, to produce the event. “We usually have PowerPoint and people speaking.”
—Sharon McDonnell
Posted 02.13.07
Photos: Courtesy of Talisman
A grand piano bursting with instruments represented Bucharest’s classical George Enescu festival. Dan Mestanza, a Paris-based artist, created 23 costumes in 29 days in New York, after the 17 countries on parade selected the themes they wished to highlight.
A genealogy tree adorned with paper babies signified an ancestry-related U.K. tourism campaign.
A Swiss model trumpeted a new IMAX film, The Alps: Giants of Nature.
