A nationwide ad campaign to raise awareness of the signs of domestic violence served as the visual motif for Safe Horizon’s 12th annual Champion Awards luncheon on May 10. The nation’s largest victim-assistance organization, the nonprofit hosted more than 900 people at the midday benefit and raised $1.1 million.
Decor from Matthew David Hopkins integrated stylized interpretations of text identifying the signs of domestic violence, created by ad agency Howald and Kalam, for the 19-city, eight-week campaign, the tag line of which was “Most signs of domestic violence are difficult to spot.”
Hopkins used 2,400 linear feet of vinyl digitally printed with the abstract images of the campaign in both black and white and color, and employed 16-gauge wire to give the ribbon shape and form as it wound over tables and hung from the ceiling.
“Our issues are very heavy and gritty, but this is also a spring celebration. It’s very hard to marry the two,” said Maile Zambuto, Safe Horizon's chief development marketing officer. “The continuous ribbon represents why we’re here.”
