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  1. Catering & Design
  2. Event Design & Decor

Fashion Week: Highlights From the Bryant Park Tents, American Express and W Hotels Lounges, Isaac Mizrahi's Set

Anna Sekula
February 19, 2010

Following the last show and a closing-night party held by IMG Fashion Thursday night, Mercedes-Benz Fashion Week concluded its last season at Bryant Park, a run that spanned 17 years and 31 seasons. While IMG, the organizer of the biannual shows, made a statement by bedecking the tents and the official program with farewell quotes from designers, editors, and other fashion bigwigs, many sponsors and shows opted for a low-key approach to set design and decor. However, a few standouts emerged: African style magazine Arise drew inspiration from a variety of places, including Cubist art and Ben Okri's novel The Famished Road; airports influenced W Hotels' backstage lounge, and Isaac Mizrahi presented his collection amid a wintry urban forest set.

Although the tents will return in September at the new location, Lincoln Center's Damrosch Park, there has been little word on how the layout and format might affect the space allotted for sponsors like Mercedes-Benz, W Hotels, and American Express, which offers a private skybox for cardholders and this season introduced a Twitter wall in its lobby lounge.

The wintry setting for Isaac Mizrahi's show
The wintry setting for Isaac Mizrahi's show
Photo: Skye von der Osten for Lot71
Cubism and Ben Okri's The Famished Road influenced the set design for Arise magazine's presentation of collections from three African designers.
Cubism and Ben Okri's The Famished Road influenced the set design for Arise magazine's presentation of collections from three African designers.
Photo: Skye von der Osten for Lot71
At Arise's show, overlapping panels formed the runway's backdrop and created a surface for the projection of abstract images.
At Arise's show, overlapping panels formed the runway's backdrop and created a surface for the projection of abstract images.
Photo: Skye von der Osten for Lot71
Produced by Lot71, the Arise show also included a detailed catwalk designed to look like a winding road.
Produced by Lot71, the Arise show also included a detailed catwalk designed to look like a winding road.
Photo: Skye von der Osten for Lot71
To complement Isaac Mizrahi's collection of fall clothing, Lot71 crafted a whimsical setting for the show on Thursday afternoon. Trees painted on cotton scrims created a canopy, while the catwalk was styled to look like a sidewalk.
To complement Isaac Mizrahi's collection of fall clothing, Lot71 crafted a whimsical setting for the show on Thursday afternoon. Trees painted on cotton scrims created a canopy, while the catwalk was styled to look like a sidewalk.
Photo: Skye von der Osten for Lot71
During Isaac Mizrahi's show, fake snow fell on the runway, adding to the theatrical setting.
During Isaac Mizrahi's show, fake snow fell on the runway, adding to the theatrical setting.
Photo: Skye von der Osten for Lot71
Designed and managed by McNabb Roick Events, IMG Fashion's suite at the tents hosted cocktail receptions, meetings, and the closing-night party amid tropical foliage, modern furniture from Taylor Creative, and LED lighting.
Designed and managed by McNabb Roick Events, IMG Fashion's suite at the tents hosted cocktail receptions, meetings, and the closing-night party amid tropical foliage, modern furniture from Taylor Creative, and LED lighting.
Photo: Courtesy of McNabb Roick Events
For its lounge, title sponsor Mercedes-Benz recruited Mitchell Gold and Bob Williams to design the look. Interpreting an image by photographer Nick Knight of the automaker's new SLS AMG vehicle, the team fashioned a suite that mixed white tufted vinyl and faux suede with lucite tables and ottomans upholstered in red chenille.
For its lounge, title sponsor Mercedes-Benz recruited Mitchell Gold and Bob Williams to design the look. Interpreting an image by photographer Nick Knight of the automaker's new SLS AMG vehicle, the team fashioned a suite that mixed white tufted vinyl and faux suede with lucite tables and ottomans upholstered in red chenille.
Photo: Courtesy of Mercedes-Benz
American Express used a multimedia wall to display its Twitter feed in the tent lobby.
American Express used a multimedia wall to display its Twitter feed in the tent lobby.
Photo: Courtesy of American Express
The backstage suite for W Hotels Worldwide was designed to highlight the brand's new and soon-to-open properties in London; Paris; St. Petersburg, Russia; Koh Samui, Thailand; and Bali, Indonesia. Seating was inspired by luggage conveyor belts, and displays styled after airport arrival and departure boards named the locations of the upcoming hotels.
The backstage suite for W Hotels Worldwide was designed to highlight the brand's new and soon-to-open properties in London; Paris; St. Petersburg, Russia; Koh Samui, Thailand; and Bali, Indonesia. Seating was inspired by luggage conveyor belts, and displays styled after airport arrival and departure boards named the locations of the upcoming hotels.
Photo: Graylock
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