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  1. Catering & Design
  2. Event Design & Decor

MOCA Showcases History With Color-Coded Collage at 15th Anniversary Event

Ashley Marco
February 29, 2012

The Museum of Contemporary Art in North Miami celebrated its 15th anniversary February 25 with a bash produced by David Stark. The event marked the first time that the institution had worked with the New York-based event producer and designer, and was Stark's first large Miami production.

To celebrate the milestone, Stark and his team paid tribute to the venue's accomplishments over the years using geometric shapes and neon colors to highlight elements of contemporary art. The interior gallery, which had been kept as a surprise to guests, was transformed for dinner with a floor-to-ceiling, color-coded photo mosaic of 20,000 images.

“We’re looking at 15 years of MOCA existence, creating decor entirely out of abstractions or croppings of the different graphics that appeared in catalogs, ads, press pieces, invites, and posters throughout the 15 years,” said Stark. “It's this incredible collage created with the museum’s content. It allows us to create something new and exciting, but still have meaning of what everyone came together for.”

TentLogix provided tenting for the after-party, which covered the museum’s courtyard, a space adjacent to where guests had dinner. Museum supporters walked down a red carpet, which led to a dance floor that had been set up underneath a three-dimensional, LED display of the word Paradise. The exhibit of Jack Pierson's “Paradise,” which is regularly displayed on the wall of the courtyard, inspired the letters that were suspended from the ceiling. “The goal is to elevate the decor to the realm of installation art,” said Stark.

Icelandic artist Ragnar Kjartansson performed a dramatic set during dinner, which had been created especially for the occasion. At the end of the night, guests left with gift bags containing perfume from the evening’s lead sponsor, Cartier.

Sa 2012 02 25 Mocagala 0176png
Photo: Courtesy of KT Merry Photography
The Museum of Contemporary Art in North Miami celebrated its 15th anniversary with a dinner celebration that reunited many of the renowned artists who are part of the institution's history.
The Museum of Contemporary Art in North Miami celebrated its 15th anniversary with a dinner celebration that reunited many of the renowned artists who are part of the institution's history.
Photo: Courtesy of KT Merry Photography
Black curtains led to the dining room entrance, which had been purposely covered to keep the evening's decor a surprise for guests.
Black curtains led to the dining room entrance, which had been purposely covered to keep the evening's decor a surprise for guests.
Photo: Courtesy of KT Merry Photography
The dinner space had a contemporary urban-loft feel, with exposed ceilings and white columns. The production team's goal was for the event's design pieces to feel like an organic part of the modern art museum.
The dinner space had a contemporary urban-loft feel, with exposed ceilings and white columns. The production team's goal was for the event's design pieces to feel like an organic part of the modern art museum.
Photo: John Parra/WireImage for MOCA
A color-coded grid comprised of 20,000 squares of the museum's past press releases, editorial clippings, photos, and invites decorated the walls. The design also covered lamp shades suspended from the ceiling.
A color-coded grid comprised of 20,000 squares of the museum's past press releases, editorial clippings, photos, and invites decorated the walls. The design also covered lamp shades suspended from the ceiling.
Photo: Courtesy of KT Merry Photography
On the center of each table sat two MOCA catalogs, standing and open, from within a plastic cover. Soft tea light candles in varying color combinations were placed around each centerpiece.
On the center of each table sat two MOCA catalogs, standing and open, from within a plastic cover. Soft tea light candles in varying color combinations were placed around each centerpiece.
Photo: Courtesy of KT Merry Photography
The contemporary theme carried through to the menu. Staffers served guests desserts in a series of 'MOCA Geometrics.'
The contemporary theme carried through to the menu. Staffers served guests desserts in a series of "MOCA Geometrics."
Photo: Courtesy of KT Merry Photography
In a nod to the museum's anniversary, Stark created a collage backdrop for the stage that highlighted the number 15.
In a nod to the museum's anniversary, Stark created a collage backdrop for the stage that highlighted the number 15.
Photo: Courtesy of KT Merry Photography
During dinner, Icelandic artist Ragnar Kjartansson sang a new piece created for event. During the performance, entitled 'Du Holde Kunst,' Kjartansson was accompanied by a piano, brass quartet, harp timpani, cymbal, and showgirls with feather fans.
During dinner, Icelandic artist Ragnar Kjartansson sang a new piece created for event. During the performance, entitled "Du Holde Kunst," Kjartansson was accompanied by a piano, brass quartet, harp timpani, cymbal, and showgirls with feather fans.
Photo: John Parra/WireImage for MOCA
Tent Logix turned the courtyard into a cozy space for the after-party. A 3-D display of the word Paradise, inspired by Jack Pierson's work of the same name, was suspended from the tent's interior.
Tent Logix turned the courtyard into a cozy space for the after-party. A 3-D display of the word Paradise, inspired by Jack Pierson's work of the same name, was suspended from the tent's interior.
Photo: Courtesy of KT Merry Photography
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